Creation| Copywriter LATAM

Role Summary

Fluency is a language school that was created in 2017 with the dream of changing the world! 🌎🤘

We currently impact the lives of more than 400,000 people around the world and we don't intend to stop there. We are always growing: we believe in continuous improvement and development.

Our goal? Democratize teaching through light, uncomplicated learning that is accessible to everyone!

We are looking for innovative, committed, curious people, passionate about people and education to join the team. Sign up and learn more about our team 💜.

Position Mission

Lead the production of strategic copy for the Spanish-speaking Latin American market, working on the construction of narratives, concepts and messages that support our launches and campaigns. The professional is responsible for ensuring that communication in Spanish has the same strength, clarity and strategic consistency as communication for Brazil, adapting not only the language, but the cultural repertoire, triggers and language of the Spanish-speaking public.

Differentiators

Experience with launch funnels and perpetual infoproduct funnels.

Other differences

• ✨Relaxed work environment, with team spirit and talented people;
• 📝 Possibility of participating in Internal Mentoring Programs and Beta Classes of Fluency products;
• 👶 Baby gift: gift for newborns;

Responsibilities

• Create ideas and narratives for campaigns, launches and strategic initiatives aimed at the Spanish-speaking LATAM public.
• Develop complete copy for launch funnels (CPLs, VSLs, emails, capture and sales pages) and for perpetual funnels (nurturing, remarketing, upsell and cross-sell).
• Adapt the brand's tone of voice and verbal universe to Spanish, respecting cultural and regional nuances of different Latin American countries.
• Write and review landing pages at all stages of the funnel, from first contact to enrollment.
• Structure multichannel messaging (email, HSM, WhatsApp, CRM) for the Spanish-speaking public.
• Adjust and refine copies based on performance, A/B testing and market data insights.
• Work in an integrated manner with strategy, design, video, media and CRM to ensure coherence between offer, funnel and message.
• Conduct market research, language and behavior of the LATAM public to support creative decisions.
• Create and maintain documentation of specific writing guidelines for the Spanish-speaking market.
• Native Spanish or native fluency, with mastery of the regional variations of the LATAM market.
• Fluent Portuguese (reading, writing and communicating with internal teams).
• Experience in copywriting for digital sales in the Spanish-speaking market.
• Mastery of copy for multiple formats: VSL, CPL, email marketing, landing pages, ads.
• What you will find at Fluency
• 🏡Remote Journey.
• 💰Recess without prejudice to remuneration;
• 🍔 Cashew Meal Assistance - R$ 24.30 per working day of the current month;
• 🎭Culture aid of R$50.00 per month for cinema, tickets, books, streaming subscriptions;
• 🩺 SulAmérica Health Plan;
• 🦷 AMIL Dental Plan;
• 💙Zurich Life Insurance;
• 🐶Guapeco Pet Plan;
• 🧘🏿♀️ Zenklub;
• 🏋🏿♀️Wellhub (Gympass);
• 🗽Fluency SkillUp, where you can choose one of our language or technology courses to study for free;
• 🥳 DayOff on your birthday

💻We offer all the necessary support and equipment shipping structure so that you can carry out your activities efficiently and calmly.

Benefits

PJ or CLT contract