Co-Founder / Chief Sales & Growth Officer

Role Summary

We are building a venture at the intersection of AI visibility, AEO/GEO, content, data, paid media and demand generation. Our goal is to make brands visible, relevant and effective in the new logic of AI-driven answers, recommendations and discovery systems. We are looking for entrepreneurial-minded individuals who take responsibility, create structures and like to set the pace in a dynamic startup environment.

As Head of Demand Gen & Sales, you will build our commercial machine. You develop our ICPs, outbound and demand gen motion, manage pipeline construction and lead mid-cap and enterprise discussions to completion. You combine strategic thinking with operational excellence and high personal sales strength.

Responsibilities

• Development and further development of the go-to-market strategy for DACH and, in the future, Europe
• Define, prioritize and continually refine ICPs, buying committees, vertical plays and account lists
• Development and management of outbound, ABM, LinkedIn, email and thought leadership campaigns
• Ownership of pipeline goals, lead qualification, discovery, proposal process, negotiation and closing
• Building a scalable sales process including CRM standards, reporting, forecasting and conversion management
• Close collaboration with founders on positioning, pricing, packaging and further development of the narrative
• Collaboration with Delivery and Customer Success to systematically reflect market feedback in offerings and productization
• Support in building cases, references, partners and a repeatable revenue motion

Requirements

What you bring with you

Several years of experience in B2B sales, demand generation, growth, revenue operations or go-to-market roles - ideally in SaaS, MarTech, agency, consulting or AI-related environments

• Proven experience in building qualified pipelines and closing mid-cap and enterprise deals
• Strong understanding of demand gen, outbound, ABM, messaging, sales discovery and complex buying centers
• Very good ability to quickly translate new topics and markets into a compelling commercial narrative
• High self-motivation, clear results orientation and willingness to get involved in an early venture
• Structured, data-oriented way of working with a clear view of funnel metrics and conversion drivers
• Excellent communication skills in German and English
• Ability to work in a team, agility to learn and enjoy working closely with founders and cross-functional teams
• Relevant technologies & platforms
• CRM and sales tools such as HubSpot, Salesforce or Pipedrive

Outbound and prospecting tools, e.g. B. LinkedIn Sales Navigator, Apollo, Clay, Instantly, Lemlist or comparable platforms

• Basic understanding of marketing analytics, landing pages, funnel tracking and reporting
• Confident handling of presentations, proposal creation and deal steering
• Ideally, understanding of AI search, LLMs, AEO/GEO, SEO or related digital marketing topics
• Additional skills that are a plus
• Existing network of marketing, growth, digital or e-commerce decision-makers in DACH or Europe
• Experience with partner sales, co-selling or building early revenue teams
• Confident use of AI tools for research, personalization, outreach and sales productivity
• Experience in a startup environment or in rapidly scaling growth companies

Benefits

• Secured seed funding
• Competitive startup salary
• Bonus model
• Equity package (10-15%)
• Dynamic working environment with lots of creative freedom
• Mentoring from experienced entrepreneurs
• You enjoy working in a dynamic startup environment with a high level of personal responsibility and short decision-making processes.
• You combine professional excellence with the ability to work in a team, pragmatism and a clear hands-on mentality.
• You want to build a new venture with real market opportunity together with experienced entrepreneurs.
• If you would like to actively shape this role in an early venture, we look forward to receiving your application with a CV and a brief explanation of why you are particularly well suited for this position.
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