B2B Marketing Manager

Role Summary

We have the supply — a verified, on-demand global workforce and a growing roster of business clients. What we do not have yet is a brand, a positioning, or a repeatable way to grow. That is what this role is for.

You start with something real and build the commercial layer on top of it. No playbook. Some ambiguity. A lot of ownership.

• Define positioning, messaging framework, and tone of voice. Work with design to shape the visual identity.
• Translate what the product does into what businesses want to hear. Turn real technical capabilities into clear B2B solutions that make sense to a marketing director or a founder.
• Own the B2B website end-to-end. Write the copy, structure the landing pages, and get it live. Then keep improving it based on what the data tells you.
• Figure out where our B2B buyers actually spend their time — LinkedIn, industry events, cold outreach — and build the go-to-market motion to reach them.
• Set up the lead generation engine. Content marketing, targeted outreach, paid experiments. The goal is to get the right people into the pipeline.
• Produce content that builds credibility before the first sales call: blog posts, whitepapers, success stories.
• Create the sales materials the team actually needs to have better conversations — decks, one-pagers, case studies.
• Work closely with the product owner, business development, marketing specialists, and other team members. Small team. Short feedback loops. Your work will be seen and used immediately.

Requirements

• 3+ years in B2B marketing — SaaS, AdTech, or tech services preferred
• You have launched something before. A product, a brand, a GTM motion. You know what zero-to-one looks like when it is not going well, and you know how to fix it.
• Comfortable writing B2B copy across different formats — website pages, outreach emails, longer-form content.
• You understand how B2B inbound actually works. Content that generates leads, not just traffic.
• You are okay not having everything figured out from day one. Some ambiguity is part of the job, and that does not put you off.
• Familiar with CRM, CMS, and analytics tools.
• Gross salary: Gross salary from 3,200 EUR/month — specific offer based on experience.
• Growth & Learning: 40+ internal learning options, external conferences, mentorship, and year-round knowledge-sharing.
• Health & Well-being: Private health insurance, psychotherapy, on-site well-being consultants, 24/7 gym access, and a wellness app.
• Celebration & Community: Team events, an overseas workation, quarterly team-building budgets, and plenty of ways to mark milestones together.
• Plus bonus vacation days, paid life-moment days off, barista coffee, and all the tools you need. See the full list of benefits here: https://career.oxylabs.io/blog/our-work-benefits/ .
• Up for the challenge? Let’s talk!