Associate Creator Operations Manager - TikTok LIVE

Associate Creator Operations Manager - TikTok LIVE at TikTok in Mexico City, Mexico.

Responsibilities

About TikTok LIVE

TikTok LIVE's mission is to work hand-in-hand with creators & influencers, agencies, and partner organizations to build an environment that connects communities in real time, enabling meaningful and interactive connections around the globe.

Creators are at the heart of our ecosystem. As a Creator Operations Manager, you will be responsible for building, activating, and retaining a healthy creator community on TikTok LIVE. You will design and execute scalable operational strategies that empower creators to thrive, while ensuring sustainable growth and high-quality content supply.

• Develop and execute scalable creator programs to onboard, educate, and activate TikTok LIVE creators, driving sustainable platform growth.
• Design and implement incentive programs, campaigns, and reward systems to boost creator participation and improve retention rates.
• Craft tailored content and growth strategies targeting diverse creator segments to maximize performance across tiers.
• Collaborate closely with cross-functional teams-including Partnerships, Campaigns, Product, and Strategy-to align on creator growth initiatives.
• Partner with vendors and internal teams to create creator toolkits, educational materials, and training resources.
• Monitor and analyze creator funnel metrics (onboarding, activity, retention) to identify friction points and optimize operational workflows.
• Act as the primary source of creator insights, delivering data-driven recommendations to influence strategy and business decisions.

Requirements

• 1+ years of experience in content or user operations, creator/influencer management, or digital marketing within a platform or agency environment.
• Proven ability to design and scale creator or content programs.
• Strong analytical skills with a data-driven mindset; experience with funnel analysis and retention modeling.
• Track record of success in managing creator/influencer lifecycles and engagement strategies.
• Hands-on, resourceful, and comfortable working in a fast-paced, evolving environment.
• Excellent communication, organizational, and problem-solving skills.
• Fluency in English and Spanish, both written and spoken, to communicate with external stakeholders in LATAM.

Preferred Qualifications

• Deep understanding of the creator economy, live streaming, and emerging content trends.
• Experience working on community-driven platforms or with live content formats.
• Strong business acumen and stakeholder management skills, with the ability to influence cross-functional teams.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

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This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.