AI Growth Marketer (m/w/d) - remote

Role Summary

your role

We are a small, agile marketing team. Everyone takes ownership here, develops their own strategies and implements them themselves. Since we have been working consistently with AI, we have seen significantly more opportunities for growth than we have been able to tackle so far. That's why we bring in someone who looks at everything comprehensively, recognizes the biggest levers and takes them into their own hands.

You are responsible for growth projects end-to-end, on existing channels and on new ones that you find yourself. You build it yourself, put it live in the app, in the App Store or on the website, and then evaluate the data. The paths are short, the entire project cycle is up to you.

Two things are required

German at native language level. You write for our target group on landing pages, in

Ads, in the app stores and offline. This doesn't work without a real feeling for the language.

Your own projects that you can show. Pages, tools, content, side projects. That tells us more than a CV.

We look at skills, execution, speed, creativity and ambition, not the number of years in business.

Strong

Graduates are expressly welcome, as are profiles with several years of experience.

why study smarter?

• Work remotely as much as you want
• Modern office with terrace, in the middle of Munich's Werksviertel
• Participation in the company's success
• Equipment of your choice
• Direct line to the founders
• EGYM Wellpass for sport and health
• Fruit, juices, porridge bar and drinks flat rate
• Regular team events, summer and
• Christmas party
• Budget for training and development
• An environment in which you don't have to justify AI
• your application

Send us your CV and links to AI projects you have been responsible for. A cover letter is optional. And show us something you built with AI in the last three months. A few paragraphs or a short video are enough.

We value different experiences and perspectives and encourage all people to express themselves apply, even if not every requirement is perfectly met. If you are unsure whether your profile fits,

Apply and let us evaluate it.

Responsibilities

• Find opportunities in our products. You regularly go through the website, app stores, content, job boards and the funnel up to Premium and find the positions with the greatest leverage for registrations and sales.
• Recognize opportunities in the market. You also look outwards: which trends and platforms are currently affecting our target group, which segments or markets are worth entering, which growth channels we should activate that we are not using today, and what competitors are doing.
• Evaluate and prioritize opportunities. You assess beforehand what is realistically possible and what it will achieve, and bring a shortlist to the team.
• Build it yourself and put it live yourself. You build landing pages, tests and campaign modules with AI and publish them yourself. No ticket to engineering, no waiting for design, no queue.
• Test and measure. You set up A/B tests on the website, in the app stores and on our other platforms, evaluate them carefully and iterate.
• App Store Optimization. You continually test screenshots, icons, titles and descriptions.
• Acquisition and early funnel. Your focus is on acquiring new users. Together with the product team, you will evaluate which target groups and channels bring the best LTV and then improve the signup and activation flows in the early funnel.
• Copy and messages. You formulate what StudySmarter brings to learners so that it resonates with our target group and converts. Headlines on landing pages, ad copy, video scripts, poster motifs and more.
• Content and campaigns with AI. AI content projects, brand building for our job boards, out-of-home campaigns.
• Build a love brand. Together with us, you will develop a global love brand for B2C and B2B and help shape what StudySmarter looks and sounds like.

what the role is not

• Not a classic design position. Taste and brand judgment are important, the craftsmanship is carried out via AI and freelancers.
• Not a performance marketing job. Channels, budget, bidding and attribution lie elsewhere in the team.
• No briefing role. You do the work yourself instead of passing it on.
• No product role. You are not a product manager. You are responsible for user acquisition and work closely with the product team without taking on product responsibility.
• No leadership role. You work closely in the marketing team and together with the founding team, but do not manage your own employees. But there is significantly more scope for design.

what you need for this role

• Strong AI skills. You work daily with AI tools such as Claude Code, Codex or similar, as well as with agents and automation. You build your own pages, tools and workflows and bring them live yourself instead of just writing prompts.
• Strong copywriting and storytelling. You write texts that stand out and convert, and you find them
• Words that resonate with schoolchildren and students. You think in terms of stories and benefits, not feature lists.
• Independence and speed. You take a topic and push it through. You prefer ten things, live and measured, to two perfect ones. Number understanding. You read funnels yourself, work in analytics tools and evaluate tests honestly, even if the result speaks against your idea.
• An eye for design. You recognize what looks good and what doesn't, and can assess when design
• Conversion brings and when it is just decoration. You are familiar with Figma.
• Basic understanding of marketing. You know how paid, SEO and lifecycle basically work. You will learn the details of the individual channels with us.