Agro Market Intelligence Specialist - Affirmative Vacancy for Women

Role Summary

Objective of the position

The Market Intelligence Specialist will be responsible for transforming internal and external data into strategic intelligence to support commercial and business decisions.

It will work to identify market trends, opportunities and risks, combining market information, competition, customers, channels, categories and internal performance, with the aim of guiding growth decisions, prioritization of opportunities and Go-to-Market strategy.

He will be a technical reference in Market Intelligence, being responsible for developing more complex analyses, structuring methodologies and translating information into actionable recommendations for leadership and commercial areas.

Main responsibilities Market and Competition Intelligence

Continuously monitor the market, identifying trends, changes in behavior, opportunities and risks for the business.

Analyze movements of main competitors, including positioning, portfolio, prices, channels, launches and commercial strategies.

Structure market studies to size categories, segments, regions and channels.

Develop Wallet Share, Market Share and market potential analyses.

Build scenarios and analyzes that help the company anticipate market movements.

Identify spaces for growth and opportunities that have not yet been explored by the organization.

Customers, Segmentation and Potential

Develop segmentation and potential studies of customers, markets and territories.

Identify customer profiles and clusters with greater growth potential.

Analyze purchasing behavior, frequency, mix, penetration and evolution of customers.

Support the definition and evolution of the ICP (Ideal Customer Profile) and commercial prioritization criteria.

Identify opportunities for acquisition, retention, cross-selling and expansion of the customer base.

Support potential analysis and commercial coverage.

GTM Strategy Support

Provide market intelligence for building and reviewing Go-to-Market strategies.

Support decisions about where to play and how to win, indicating priority markets, segments, customers, channels and categories.

Connect external market information with internal commercial performance data.

Support studies to enter new markets, regions, channels or segments.

Evaluate growth opportunities and estimate their financial and commercial potential.

Work in partnership with Sales Operations, Marketing, Commercial and other areas to build strategic recommendations.

Strategic Analysis and Insight Generation

Develop advanced analyzes that explain not only what happened, but mainly why it happened and what actions should be taken.

Identify growth drivers, loss of performance and relevant changes in the market.

Develop business cases to evaluate opportunities.

Build scenarios, projections and sensitivity analyses.

Translate complex analyzes into clear and objective recommendations for different audiences.

Prepare executive materials for decision forums and leadership meetings.

Market Data and Sources

Identify, evaluate and structure external sources of information relevant to the business.

Ensure consistency and quality of information used in market research.

Integrate different data sources to build a single view of the market.

Develop methodologies and standards for recurring Market Intelligence analyses.

Support the automation and evolution of analyzes and indicators in the area.

• Main deliveries
• Market and competition studies
• Market size
• Market Share Analysis
• Opportunity maps
• Potential studies by customer, region, channel or segment
• Customer segmentation and clustering
• Trend analysis
• Competitive monitoring
• Entry studies into new markets
• Business cases
• Market scenarios and projections
• Recommendations for GTM strategies
• Executive presentations and recommendations for leadership
• Main interfaces
• Sales Operations
• Board and Commercial Management
• Marketing
• Trade Marketing
• Pri
• PMM
• Partnerships
• Strategy
• Data / BI
• Commercial teams
• Performance indicators
• Accuracy of market projections and estimates
• Quality and reliability of studies
• Using analytics in business decisions
• Identified growth opportunities
• Evolution of Market Share in prioritized markets
• Assertiveness of segmentations and potential models
• Adoption of recommendations by business areas
• SLA and quality of strategic deliveries

Requirements

• Results orientation
• Strategic thinking
• Ability to connect different sources of information
• Strong analytical skills
• Business and market vision
• Communication and influence

Benefits

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

• Experian Careers - Creating a better tomorrow together
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About the Company

Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in several markets, such as financial services, health, automotive, agribusiness, insurance, among others. Experian invests in people and advanced new technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.

Our uniqueness is to value yours. Experian’s people-centered, inclusive and purpose-driven culture is recognized by numerous awards — including World’s Best Workplaces™ 2025 (Fortune’s Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to see why. Experian is also proud to be an equal opportunity and affirmative action employer.