Visa Pay Marketing Manager

Role Summary

Role purpose

Own Visa Pay DRC awareness and demand generation across ATL, social, community management, and customer education.

Responsibilities

• Translate Visa Pay growth priorities into annual and quarterly marketing plans.
• Own ATL media, social media, community management, and local education content.
• Manage agencies and creative execution; ensure brand compliance and message consistency.
• Build campaign calendars with acquisition and activation teams; separate awareness from conversion.
• Track reach, engagement, traffic, and ROI; optimize media mix and creative quickly.
• Develop localized content for banks, field teams, and customer education.
• Feed market insight and campaign results into growth planning.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Requirements

• 5+ years of relevant experience with a bachelor's degree, or 2+ years with an advanced degree.
• Experience leading consumer marketing in fintech, payments, telco, or consumer tech.
• Strong grasp of ATL, digital, social, community, and agency management.
• Proven performance-marketing and measurement capability.
• Ability to localize messaging and simplify product education.
• Strong planning, budget discipline, and cross-functional coordination.
• Strong communication and stakeholder management skills.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

About the Company

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.