User Growth Strategic Operation - TikTok Shop

User Growth Strategic Operation - TikTok Shop at TikTok in London, United Kingdom.

Responsibilities

The User Growth team plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of our Company products. Typical growth projects include paid ads, referrals and notifications.

• Responsible for the user growth of TikTok overseas e-commerce in UK and EU, and formulate and implement product growth strategies based on national characteristics.
• Taking e-commerce GMV as the ultimate goal, responsible for the key goals of the entire user life cycle including the number of new customers, repurchase rate, and customer unit price.
• Combining the phased goals of UK and EU, and cross-border business, work closely with cross functions to accumulate the country's innovative user growth capabilities, and ultimately achieve the business goals.

Requirements

• BA/BS degree, 5 years of professional experience in a user growth role involving media buying, performance ads strategy, product growth.
• Be interested in exploring the commonalities and differences in the needs of users under different cultural backgrounds.
• Self-starter and quick learner with strong organizational, communication, and XFN collaboration skills.

Preferred Qualifications

• Excellent quantitative skills, proficiency in SQL, Excel, proficiency in R, Python, SAS and other analytical tools is preferred.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.