Trade Marketing Representative

Role Summary

• Job Title: Trade Marketing Representative
• Job Location: Paraguay - Remote
• Job Location Type: Remote
• Job Contract Type: Full time

This position is located in Asunción, Paraguay, for the Established Pharmaceutical Products (EPD) division. In this division, we are committed to bringing the benefits of our trusted medicines to more people in the world's fastest growing countries. Our broad portfolio of high-quality, brand-differentiated generic medications spans multiple therapeutic areas, including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

As a Trade Marketing Representative, you will have the opportunity to guarantee the correct implementation and monitoring of commercial agreements linked to spaces and displays at points of sale, ensuring that execution and audit translate into business results.

Additionally, act as a key link between Abbott, clients and manage the external audit company service, ensuring optimal service, continuous improvement of POS execution and compliance with trade standards defined by the Company.

Responsibilities

• Ensure that commercial agreements for spaces and exhibitions are correctly implemented at points of sale, considering planograms, contracted spaces and minimum required stock.
• Monitor compliance with agreements through the information provided by the audit company and coordinate correction or improvement events with the chains' Trade teams, analyzing progress and compliance gaps by client, category and POS.
• Generate proposals for continuous improvement in the display and placement of products to increase the Share of Space and maximize commercial impact.
• Be the focal point between Abbott and the company that provides execution/audit services in POS.
• Supervise the performance of the contracted service: quality of information, timeliness of reports, coverage, frequency, consistency and execution in the field.
• Ensure that the documentation uploaded to the platform faithfully reflects the actual execution and alert about critical deviations.
• Be the operational link between Abbott and the clients' Marketing, Purchasing and Trade teams.
• Co-create action plans with chains to raise compliance levels and ensure sustainable improvements in execution.
• Visit points of sale and branch managers to ensure alignment, feedback and strategic presence.
• Work closely with KAMs to align business strategies with execution reality and opportunities identified in audits.
• Provide feedback to the Marketing area on POS insights for the definition and implementation of Trade strategies.
• Collaborate with Purchasing to manage the audit supplier and ensure adequate service levels.
• Analyze audit, stock, exhibition and sell out information for data-based decision making.
• Ensure compliance with key area KPIs (coverage, execution, space compliance, additional exhibits, minimum availability).
• Keep the team linked and aligned to business objectives, providing coaching and support when appropriate.
• Ensure compliance with Compliance policies in all internal and external interactions.

Requirements

• University education: Administration, Marketing, Commercial Engineering or related careers (last years or graduate).
• Experience: Preferably in areas of Trade, POS execution or mass consumption with direct interaction with chains and audit suppliers.
• Languages: English desirable.
• Tools: Excel and Power BI.

Apply now

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About Abbott

Abbott is a global leader in healthcare, creating innovative science to improve people's health. We are always looking to the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow and learn, take care of yourself and your family, be truly who you are, and live a fulfilled life. You will have access to:

• Professional development with an international company where you can grow the career you dream of.
• A company recognized as a best place to work in dozens of countries around the world and named one of the world's most admired companies by Fortune.
• A company that is recognized as one of the best large companies to work for, as well as a best place to work for diversity, working mothers, female executives and scientists.