TikTok Shop - Platform Strategy Lead (Integrated Marketing) - Thailand

TikTok Shop - Platform Strategy Lead (Integrated Marketing) - Thailand at TikTok in Bangkok, Thailand.

Responsibilities

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.

As the Platform Strategy Manager, you will transform data into actionable business insights, optimize campaign investments, and influence strategic decisions that shape TikTok Shop Thailand's growth. This role combines business strategy, commercial analysis, and cross-functional leadership to continuously improve marketing performance and platform efficiency.

Roles & Responsibilities

Business Strategy & Performance Analytics

• Develop analytical frameworks to evaluate business performance across key marketing and commercial initiatives.
• Analyze complex business and marketing data to generate actionable insights that support strategic decision-making and drive business growth.
• Build and maintain business dashboards and reporting tools, enabling stakeholders to effectively monitor campaign performance and key business metrics.
• Partner with business leaders to identify growth opportunities and translate data into strategic recommendations.

Campaign Performance & ROI Optimization

• Monitor and evaluate campaign investments, promotional strategies, and seller budget utilization to maximize marketing effectiveness and business ROI.
• Identify performance gaps and recommend optimization strategies to improve campaign efficiency, budget allocation, and commercial outcomes.
• Deliver regular business performance reviews, campaign forecasting, ROI analysis, and executive-ready recommendations to key stakeholders.
• Support major platform campaigns by providing performance tracking, business insights, and strategic recommendations throughout the campaign lifecycle.

Cross-Functional Strategy & Business Partnership

• Partner closely with Data Science and Analytics teams to design and improve automated reporting solutions and performance measurement frameworks.
• Collaborate with Campaign, Marketing, Category, Commercial, Creator Operations, and Product teams to identify business opportunities and optimize future marketing initiatives.
• Serve as a strategic business partner by providing analytical support and influencing cross-functional decision-making through data-driven insights.
• Drive continuous improvements in business performance through strong collaboration across local and regional teams.

Team Leadership & Strategic Project Management

• Lead and develop a team of strategy and business analytics professionals, fostering a culture of curiosity, ownership, collaboration, and continuous learning.
• Set team priorities and provide strategic direction based on business objectives, growth opportunities, and organizational priorities.
• Drive cross-functional strategic initiatives while ensuring alignment across stakeholders and effective execution of key business projects.
• Promote knowledge sharing, analytical excellence, and best practices to improve overall business outcomes.

Requirements

• Bachelor's degree or above in Business, Economics, Marketing, Statistics, Data Analytics, or a related field.
• 4+ years of experience in business strategy, commercial strategy, business analytics, management consulting, marketing strategy, or related functions.
• Strong analytical skills with advanced proficiency in Microsoft Excel for handling large and complex datasets.
• Experience using business intelligence and data visualization tools such as SQL, Python, R, Tableau, or similar analytical platforms.
• Strong problem-solving, stakeholder management, and project management capabilities with the ability to influence cross-functional teams.
• Excellent communication skills with the ability to present data-driven insights to senior stakeholders.

Preferred Qualifications

• Experience in e-commerce, digital platforms, marketplaces, technology, consulting, or high-growth internet companies.
• Experience supporting large scale marketing campaigns, growth initiatives, or commercial strategy projects.
• Familiarity with dashboard development, business intelligence reporting, and performance measurement frameworks.
• Ability to balance strategic thinking with hands-on execution in a fast-paced and dynamic environment.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.