TikTok LIVE Operations Manager (Japan)

Role Summary

As an Operations Leader for TikTok LIVE Japan, you will own the strategy and delivery of a core business line within our regional operations - covering creator growth, campaign design, and revenue performance.

This is a senior, hands-on leadership role. You will translate business targets into operational plans, lead a team of operations managers, and take end-to-end accountability for results. You are expected to move fluidly between setting direction and going deep into the data - diagnosing why a metric moved, designing the intervention, and validating whether it worked.

Responsibilities

Team Introduction

TikTok LIVE - Regional Operations (Japan) is dedicated to empowering a safe, authentic, and inclusive live streaming environment. Our mission is to provide the best real-time experience that fosters a sense of belonging, enriches real-life interactions, and unlocks diverse business and economic opportunities for our community. We are a team of highly motivated individuals who thrive in a culture of open discussion, leveraging both qualitative insights and quantitative data to drive growth.

Japan is one of TikTok LIVE's most strategically important markets, with a rapidly evolving creator ecosystem spanning individual creators, agencies, and emerging verticals such as music, virtual creators, and group LIVE.

Business Strategy & Revenue Ownership

• Own revenue targets for your business line; build the operating plan that connects targets to specific creator, content, and campaign levers
• Break down quarterly and monthly goals into tier-level and segment-level plans, with clear leading indicators and accountability
• Diagnose performance gaps and drive corrective action across the team and cross-functional partners

Creator Ecosystem Management

• Design and operate tiered creator management frameworks that scale beyond one-to-one coverage
• Build repeatable growth paths that move creators between tiers, improving both supply quality and retention
• Establish long-term partnerships with high-value creators and agencies; provide strategic guidance that improves their business outcomes, not just their monthly numbers
• Develop creator education, community, and fan-relationship programs that reduce dependence on short-term campaign stimulus

Campaign & Content Strategy

• Design campaign portfolios across creator tiers, balancing revenue events, education events, and community-building events
• Own campaign mechanics end to end: participation targets, mission design, gift structure, reward architecture, and post-campaign review
• Set measurable objectives for every campaign and ensure disciplined recap - what worked, what did not, and what changes next time
• Build reusable playbooks so that campaign quality does not depend on individual operators

Data Analysis & Decision Making

• Define the metric framework for your business line and hold the team to it
• Independently interrogate dashboards and raw data to locate the source of a problem, rather than relying on analyst summaries
• Build and pressure-test target models; understand the assumptions behind a forecast and where they break
• Use data to distinguish genuine operational impact from baseline movement - and to prove the incremental value of the team's work

Team Leadership & Cross-Functional Collaboration

• Lead, coach, and develop a team of operations managers; build bench strength and raise the analytical standard of the team
• Partner effectively with Product, Marketing, Data, Content Safety, and global counterparts to secure resources and align priorities
• Represent your business line clearly to senior stakeholders - able to defend a plan with evidence and adjust when the evidence changes

Requirements

• Minimum 5 years of experience in live streaming, content, or social platform operations.Demonstrated ownership of a revenue line, with a track record of hitting or credibly explaining performance against targets
• Hands-on creator or talent management experience - you have personally managed creator relationships and understand what drives creator behavior, not only what the dashboard shows
• Proven campaign or event design experience, with specific examples of campaigns you designed and the measurable outcomes they produced
• Strong quantitative capability: comfortable building target models, defining metric frameworks, and working directly with data to reach a conclusion
• Ability to set strategy and drive execution through others, while remaining willing to go into the detail yourself
• Excellent communication and stakeholder management skills, including the ability to influence cross-functional partners without direct authority
• Business-level Japanese and English

Preferred Qualifications

• Experience in the Japanese live streaming market, or at a comparable platform (Pococha, 17LIVE, IRIAM, SHOWROOM, or similar)
• Experience working with agencies / MCNs and understanding of agency economics
• Familiarity with recommendation algorithms and how content distribution affects creator outcomes
• Track record of building operational SOPs or playbooks that were adopted beyond your own team
• Experience in a vertical content category (music, virtual creators, gaming, or group LIVE)
• Comfort operating in a fast-moving, ambiguous environment with frequent priority changes

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.