Social Media Manager

Role Summary

CANDIDATE JOURNEY

⭕️ Recruiter call → ⭕️ Meet the Hiring Manager → ⭕️ Test Task → ⭕️ Panel Presentation

CHECK OUT SOME OF OUR PRODUCTS

• Muscle Booster — https://musclebooster.fitness/
• https: //musclebooster.fitness/Yoga-Go — https://yoga-go.io/
• https: //yoga-go.io/WalkFit — http://walkfit.pro/http://walkfit.pro

Responsibilities

• Own the Social Strategy: Develop and execute the brand’s organic social strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.
• Create Content That Performs: Develop content ideas, formats, copy, and creative briefs across short-form video, static content, carousels, Stories, and other platform-native formats.
• Drive Content Production: Work with designers, creators, freelancers, agencies, and internal teams to bring concepts to life and keep content production running smoothly.
• Grow the Community: Build meaningful relationships with audiences and use community insights to identify content and growth opportunities.
• Test, Learn & Optimise: Track social performance, identify what’s working, test new ideas and formats, and turn data into clear actions that improve results.
• Stay Ahead of Social: Keep up with platform updates, trends, creators, competitors, and cultural moments — and find smart ways to make them relevant to the brand.
• Collaborate Across Teams: Partner with Marketing, Creative, Product, Paid Marketing, CRM, ASO, SEO, Analytics, Legal, and other teams to connect social activity with wider business priorities.
• Own the Results: Take responsibility for the brand’s organic social performance, proactively sharing insights, opportunities, and recommendations with the wider team.

Requirements

• We’re looking for a strategic, creative, and data-driven Social Media Manager to own and grow the organic social presence of one of Welltech’s brands.
• You’ll turn social media into a meaningful driver of brand engagement and business growth, combining strong content instincts with platform expertise, audience understanding, experimentation, and data.
• You’ll own the full social journey, from strategy and content planning to production, publishing, community engagement, and performance optimisation, while working closely with our Organic Social team and cross-functional partners.
• Proven experience managing organic social media for a consumer-facing brand, ideally across multiple platforms.
• Strong understanding of Instagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices.
• A strong creative instinct and a good eye for content that is engaging, authentic, culturally relevant, and platform-native.
• A data-driven mindset with the ability to analyse performance, identify patterns, and turn insights into action.
• Experience developing social strategies, content calendars, creative concepts, and briefs.
• Experience working with creators, freelancers, agencies, designers, or other content partners.
• Strong copywriting and communication skills, with the ability to adapt messaging to different audiences and platforms.
• Excellent project management and organisational skills, with the ability to manage multiple priorities and deadlines.
• A strong sense of ownership and proactivity, you see opportunities, test ideas, and make things happen.
• Comfortable working in a fast-paced, international environment where priorities and platforms can change quickly.
• Working proficiency in English B2 or above

Nice to haves

• Experience working with mobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products.
• Experience with social analytics and reporting tools and a strong understanding of social KPIs.
• Experience working with influencers or content creators.
• A strong interest in AI tools and emerging technologies that can make social content creation and workflows faster and more effective.

About the Company

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit to build healthier habits, move more, and feel better every day.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader with the energy and ambition of a team that's still building what's next.