Social Media Manager & General Virtual Assistant

Role Summary

Monthly Digital Reporting

Prepare and send digital performance reports to clients using tools like January Spring

dashboard.

Summarize key insights and provide recommendations for improvement

Responsibilities

Social Media Management

• Plan, schedule, and post content across social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Engage with followers by responding to comments and messages.
• Track and analyze social media engagement to refine strategies.
• Collaborate with the design team to create visually appealing posts.

Customer Service Support

• Assist existing clients who do not have assigned sales representatives.
• Address inquiries via email, phone, and chat support.
• Maintain a log of customer interactions and escalate complex issues when necessary.

Digital Ad Management

• Add new event targets and regularly update display ads.
• Assist in preparing advertisements for upload by coordinating with the design and/or other teams involved.
• Ensure ad materials are properly formatted and meet platform specifications.

Email Marketing & Campaigns

• Create and schedule email campaigns targeting clients, prospects, and magazine readers.
• Design newsletters and promotional emails using email marketing tools.
• Monitor open rates, click-through rates, and campaign performance.

Call Tracking & Reporting

• Monitor and document call performance for pay-per-call/sale clients.
• Generate and distribute reports on call tracking data.
• Identify trends and provide insights to improve call conversions.

CRM Data Entry & Cleanup

• Maintain and update CRM records to ensure accuracy.
• Assist sales representatives with data entry and tracking sales activities.
• Perform periodic audits to eliminate duplicate or outdated records

Requirements

• Previous experience in digital marketing, customer service, or administrative support.
• Familiarity with social media platforms and scheduling tools.
• Proficiency in CRM software and email marketing tools.
• Basic knowledge of website content management systems.
• Excellent organizational skills with a keen attention to detail and the ability to manage multiple priorities.
• Proactive and adaptable, with the ability to identify and prioritize tasks.
• Excellent communication skills, both verbal and written, to ensure clear and professional
• interactions with teams and customers.
• Open to learning and working with diverse systems and customer requirements.
• Capable of managing tasks independently with minimal supervision

Website Maintenance

• Update coupons on the .NET website monthly.
• Upload the PDF version of the magazine after every issue is completed.
• Ensure all website content is accurate and up-to-date