Social Media Manager

Role Summary

The Social Media Manager will be the driving force behind Crypto.com ’s digital presence and community engagement. You will conceptualize, implement, and manage high-impact social strategies for our brands.

You are someone who blends creativity with data-driven insights to identify and execute winning content strategies.

Responsibilities

• Strategy & execution: Help inform and execute social growth strategy, ensuring all content is locally resonant and operationally sound.
• Operational excellence: Develop clear strategic guidelines for each social media channel to ensure consistency in content themes and clear audience targeting.
• Trend harvesting: Create up-to-trend initiatives and viral posts to ensure our products and community stories are marketed to the fullest extent.
• Cross-Functional collaboration: Work alongside XFN partners to ensure a unified brand voice and consistent quality.
• Data-Driven Optimization: Define social goals, OKRs, and success metrics; conduct data-driven post-mortems to continuously improve impact and ROI.

Requirements

• At least 5 years of experience as a Social Media Manager, Specialist or similar role.
• AI-native with a deep understanding of the current AI tooling landscape.
• Strong project management skills with the ability to supervise multiple projects.
• Hands-on experience using social media management/posting tools.
• Has knowledge and experience of executing the following: content management, campaign management, video production, photoshoots, and social media management.
• Able to create, edit ; repurpose content. Knowledge of design tools is a plus.
• Has an interest for the financial services industry, including staying up to date on news, trends and all key happenings in the industry.
• Be an excellent team player, well organised and keep cool when working to tight deadlines.