Small Business Advertisers: 15-Minute Survey on Ad Spend

Role Summary

What We're Researching

We're running a paid study on the campaign habits of digital advertisers who manage low-to-mid volume budgets. Our goal is to understand how these professionals allocate their resources across various platforms to maximize return on investment. The insights from this research will directly inform the development of better ad management tools tailored to smaller budgets.

How It Works

You will complete a 15-minute asynchronous survey detailing your current advertising workflows. The questions will prompt you to outline your primary ad platforms, typical budget allocation, and recent campaign performance. You will also be asked to rate your satisfaction with existing marketing tools and identify major pain points. The entire task is conducted remotely and can be completed at your own pace.

Who This Is For

We are looking for digital marketers, media buyers, and small business owners who actively manage paid advertising campaigns. You should have direct experience setting up, monitoring, and optimizing ad spend for low-to-mid volume accounts. We welcome freelance marketers, agency account managers, and in-house growth specialists.

Ready to participate?

Start your paid interview now

About Terac

Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets.

Learn more at or on YouTube at @jointerac.

Responsibilities

• Complete a 15-minute remote survey regarding your current advertising practices
• Detail your typical budget allocation and platform preferences
• Identify common workflow challenges when managing smaller ad campaigns
• Provide feedback on the ad management tools you currently use
• Who Should Apply
• Active experience managing digital advertising campaigns
• Familiarity with allocating and optimizing low-to-mid volume ad budgets
• Direct involvement in purchasing media or setting up campaign parameters
• Comfortable answering detailed questions about your marketing strategies