SEO Expert (H/F)

Role Summary

We are recruiting an SEO Expert (M/F) to strengthen our team and support high-stakes clients, local and international, on advanced Search issues: “traditional” SEO, GEO (Generative engine optimization), and Social SEO.

At Vanksen, SEO goes far beyond Google: it encompasses search engines, social platforms and AI environments, where users are actually looking for information.

The definition of global SEO strategies, integrating

• “Classic” SEO (Google)
• Social SEO (YouTube, TikTok, Instagram, Pinterest, LinkedIn, etc.)
• Generative AI engines (AI Overviews, ChatGPT, Perplexity, etc.)

Carrying out advanced SEO audits

technical (crawl, indexing, performance, logs)

semantics (studies of keywords, intentions, architecture, content)

Analysis and optimization of brand visibility on social platforms, linked to user search usage.

The design and implementation of qualitative and measurable netlinking strategies.

The production of clear, prioritized and actionable recommendations, oriented towards business impact.

Monitoring Search performance (positions, visibility, traffic, KPIs) and implementing continuous optimization plans.

Facilitating customer meetings (kick-off, workshops, monitoring committees) with a strong educational dimension.

Contribution to monitoring, testing and innovation around SEO, Social SEO and AI.

Why Vanksen?

A senior and structured SEO team, with a real culture of expertise.

Major account and international clients, with ambitious challenges.

An environment that promotes the transversal vision of search (SEO, Social, AI).

Support from the Datawords Group

A stimulating, demanding and caring environment.

Responsibilities

As part of our SEO team, you support your clients in the definition, execution and management of visibility strategies.

You will intervene in particular on

Managing SEO projects, in coordination with internal teams (ux, data, paid, dev, social media, social listening) and clients.

Requirements

• Minimum 3 years of experience in SEO, ideally in an agency or in a multi-project environment.
• Solid mastery of SEO fundamentals (technique, content, popularity).
• Strong appetite for AI, generative engines and new uses of search.
• Strong interest in Social SEO and understanding the algorithmic logic of social platforms.
• Comfortable with data, KPIs and multi-platform performance analysis.
• Ability to structure a clear and convincing speech to non-expert clients.
• Autonomy, rigor, curiosity and team spirit.
• Fluency in French and English.