Job Overview
Job description
- Location:
- United States
- Work arrangement:
- On-site
Role Summary
You'll own how Teramind is positioned, packaged, and sold. This is a senior, hands-on role at the center of our GTM engine: you'll define the messaging across four converging categories (IRM, DLP, AI Governance, employee monitoring), arm sales with what they need to win, and translate a fast-moving product roadmap into narratives the market cares about.
You'll also lead our creative production function - managing an AI-first content creator and building the systems that let a lean team produce at the volume and quality of one three times its size.
Responsibilities
Positioning & messaging
Own and continuously test core positioning across IRM, DLP, AI Governance, and employee monitoring - reconciling how buyers actually search and speak with how we show up on the site and in campaigns
- Build persona and buyer-journey frameworks, and pressure-test them against real closed-won and closed-lost data - not assumptions
- Sales enablement
- Own the sales enablement stack: onboarding decks, demo scripts, objection-handling guides, and pricing/packaging narratives
- Build and maintain competitive battlecards (Forcepoint, Microsoft Purview, ActivTrak, and others) and keep sales armed with fresh win/loss insight
- Product launches & GTM
- Partner with Product to translate the roadmap into GTM narratives, launch plans, and sales-facing collateral
- Run and synthesize win/loss and churn interviews into messaging refinements and roadmap input
Requirements
- 8+ years in product marketing, including at least 3 years in B2B cybersecurity or adjacent enterprise SaaS
- Proven ownership of positioning in a multi-category or category-creation environment
- A track record of building sales enablement that sales teams actually use
- Fluency in competitive intelligence — able to turn win/loss data into sharper messaging, not just reports
- Experience managing creative or content talent, with genuine curiosity about AI-powered production workflows
- Strong writing skills; you will be evaluated on this directly
- Analyst relations experience (e.g., Gartner, Forrester)
- Why This Role
You'll have real ownership at a company where marketing has a seat at the strategy table. The category is converging, the timing is right, and the person in this seat will shape how an entire market talks about insider risk in the AI era.
Benefits
This is a remote role. Teramind has been a fully remote company since 2014, and for us that means real flexibility and teams that are genuinely global and diverse.
You'll also get
- A collaborative, forward thinking team that values experience and invests in growing talent
- Competitive salary
- Unlimited paid time off
- Quality health benefits
- 401(k) with Company matching program
- Career growth and professional development opportunities
- Company issued laptop, your choice of Mac or PC
About the Company
Why Teramind ?
Market Leader: We are a G2 Leader in 50+ categories, including Insider Threat Management and User Activity Monitoring.
AI Innovation: You will be selling the only platform in the market with Timmy Copilot, a Generative AI assistant that democratizes data for non-technical Mid-Market buyers,.
Massive TAM: The Insider Risk market is projected to reach $6B+ by 2032. Every company with employees is a potential customer.
Uncapped Potential: Our Hybrid GTM strategy is designed to maximize your earnings by opening up territory hunting grounds rather than restricting you to narrow vertical pods,.
Teramind is an equal opportunity employer. We secure the world’s most sensitive data by hiring the world’s most dedicated talent.
Additional Information
We don't expect you to check every box on the list. If you can picture yourself contributing to this team, we want to hear your story!
Most roles move through three interviews, though some can move quicker with fewer rounds. Leadership and technical roles may move through a more thorough process with multiple interview stages. All roles require reference and background checks.
Teramind is proud to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetics, veteran status, or any other characteristic protected by applicable law. We provide reasonable accommodations to individuals with disabilities. If you need an accommodation to complete this application, participate in an interview, or perform this role, contact . Learn more about your rights as an applicant on the EEOC's Know Your Rights page.
- Role:
- Senior Product Marketing Manager
- Job Type:
- Full Time