Senior Marketing Specialist

Role Summary

We are seeking a highly motivated and adaptable marketing professional to join our Growth team. This individual will play a critical role in supporting firm growth initiatives through proposal development, digital presence, and marketing execution, while also contributing to ongoing transformation efforts including the adoption of AI-enabled tools, automation, and innovative technologies that enhance marketing effectiveness and operational efficiency. This role plays a key role within a small, collaborative Growth team, supporting proposals, digital visibility, and marketing execution while contributing to process improvements and innovation initiatives.

This is a fast-paced, high-visibility role requiring a self-starter who can manage multiple priorities, respond to rapidly shifting demands, and collaborate closely with partners and cross-functional stakeholders.

In this role, you will be responsible for, but not limited to the following:

Proposal Operations & Process Management

• Support proposal development with rapid turnaround times, including same-day or urgent requests.
• Manage proposal intake, prioritization, workflow coordination, and stakeholder communication.
• Partner with internal teams to develop clear, high-quality deliverables aligned with client needs.
• Contribute to improvements in proposal processes, including leveraging automation and AI tools.
• Track proposal activity and support performance reporting as needed.

Brand Visibility

• Partner closely with firm leadership, partners, and stakeholders to support growth initiatives and client-facing materials
• Assist with complex projects and initiatives tied to firm-wide branding efforts
• Support and execute website performance, optimization, design, and governance initiatives.
• Execute SEO and Answer Engine Optimization initiatives.
• Monitor keyword rankings, search visibility, and AI search performance.
• Develop recommendations to improve organic visibility and brand awareness.

Social Media & Digital Marketing

• Coordinate content planning and content calendars.
• Monitor engagement and campaign performance.

Reporting, Analytics & Business Intelligence

• Develop and maintain reporting frameworks across Growth initiatives.
• Create dashboards and reporting for proposal activities, pipeline visibility, event ROI, SEO performance, etc.
• Analyze performance data and identify actionable opportunities.
• Present insights and recommendations to leadership and stakeholders.

To be successful, these are the skills, qualities and experience you will need:

• 4+ years of experience in marketing operations, proposal management, digital marketing, or growth/BD operations within a public accounting or other professional services firm
• Experience supporting or executing proposal processes in a deadline-driven environment
• Experience building and maintaining reporting dashboards , analytics frameworks, and performance insights
• Strong understanding of SEO best practices , keyword strategy, metadata optimization, and search visibility
• Experience developing and managing social media strategy and content calendars
• Familiarity with HubSpot or other CRM systems
• Strong project management skills with the ability to manage multiple deadlines, tight deadlines, and competing priorities
• Independent, organized, self-starter that will provide tactical and strategic support to partners and key leaders
• Ability to quickly establish rapport and credibility with partners and professional teams, including operations and administration
• Ability to work occasional overtime to support urgent projects or firm events
• Travel periodically to other HCVT offices to support the growth function as directed (10-15%)

You Matter - HCVT provides a variety of benefits and perks that help sustain a healthy and thriving work environment.

• Visit the Benefits section to learn more

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