Senior Marketing Manager

Role Summary

This role requires a strategic yet hands-on leader with deep experience in B2B technology and ERP marketing, capable of managing global digital campaigns, orchestrating brand communications, and driving engagement across multiple markets.

Responsibilities

• You will spearhead initiatives such as webinars, global seminars, content marketing, and lead-generation campaigns, while ensuring marketing activities are aligned with business objectives and regional sales goals.
• Develop and implement a global marketing strategy aligned with the company's growth objectives and market positioning.
• Lead brand development and ensure consistent brand messaging across all regions and touchpoints.
• Partner with the Executive Director and regional leadership to tailor marketing strategies for different geographies.
• Oversee all digital marketing initiatives including SEO, SEM, paid advertising, and social media presence across global channels.
• Develop and manage high-quality content (case studies, blogs, videos, newsletters, and whitepapers) to position our client as a thought leader in ERP consulting.
• Revamp and optimize the company's website and digital assets for lead generation, conversion, and analytics-driven decision-making.
• Plan, execute, and promote global webinars, seminars, and virtual events in collaboration with sales and technical teams.
• Design and manage integrated marketing campaigns to support product launches, regional expansions, and partnerships.
• Manage participation in international conferences and industry events, coordinating logistics, branding, and post-event lead nurturing.
• Lead, mentor, and develop the internal marketing team (currently includes a Senior Creative Designer) and manage external agencies or freelancers when necessary.
• Collaborate closely with Sales, Customer Success, and Delivery teams to align marketing efforts with business needs.

Requirements

Bachelors degree in Marketing, Business, or Communications

• Masters degree or professional qualification (e.g., CIM, AMI, HubSpot, Google Marketing) is an advantage.
• 10–12 years of marketing experience, with at least 5 years in a managerial role within a B2B technology, SaaS, ERP, or consulting environment.
• Proven experience in managing global marketing programs and leading cross-regional campaigns.
• Demonstrated expertise in digital marketing, brand management, content strategy, and event marketing.
• Strong understanding of tools such as HubSpot, Google Analytics, SEMrush, LinkedIn Ads, and marketing automation platforms.
• Excellent communication, stakeholder management, and presentation skills.
• Ability to manage multiple time zones and collaborate with global teams.
• If you are interested, please send your CV to or apply below.

About the Company

Our client is a well-established Australian accounting and advisory firm providing bookkeeping, payroll, taxation, compliance, and business support services to a diverse portfolio of clients across Australia. The firm is recognized for its strong client relationships, operational efficiency, and collaborative work culture focused on delivering high-quality professional services.