Senior Market Research Analyst - Product

Role Summary

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.

The Impact You Will Make

The Senior Market Research Analyst is an experienced market research professional who leads complex research projects and delivers data-driven insights that support product strategy, portfolio development, and business growth. Reporting to the Senior Director of Market Research, this role combines strong research capabilities with business intelligence skills to transform market, labor, enrollment, and competitive data into actionable recommendations.

How You Will Bring Our Mission to Life

Responsibilities

• Lead market research projects from planning through delivery, including competitive, consumer, labor market, and higher education research.
• Analyze labor market, enrollment, demographic, employer demand, and competitive intelligence data to identify market opportunities and emerging trends.
• Synthesize quantitative and qualitative findings into actionable recommendations for business leaders.
• Develop and maintain dashboards using Power BI or Tableau.
• Work with large datasets from internal systems and external sources including Lightcast, IPEDS, Qualtrics, and other market intelligence platforms.
• Translate complex analyses into clear visualizations, presentations, and business recommendations.

What Success Looks Like

• Delivers timely, high-quality research that supports strategic decision-making.
• Produces trusted dashboards and reports that are regularly used by stakeholders.
• Successfully manages multiple research initiatives with minimal oversight.
• Continuously identifies opportunities to improve research processes and reporting.
• What You’ll Bring to the Team

Experience That Matters Most

• Bachelor's degree in Business, Market Research, Analytics, Economics, Statistics, or a related field.
• 5+ years of experience in market research, market intelligence, business analytics, or a related field.
• Experience developing dashboards in Power BI or Tableau.
• Experience working with large datasets and translating findings into business insights.
• Strong written, verbal, presentation, and project management skills.
• Ability to manage multiple priorities and collaborate effectively across strategic and technical teams.

Experience That’s Great to Have

• Experience with Lightcast, IPEDS, Qualtrics, or similar research platforms.
• Working knowledge of SQL.
• Familiarity with Databricks or cloud analytics environments.
• Experience in higher education, non-traditional skills based learning, workforce development, consulting, or EdTech.
• Experience using AI tools to enhance research and analysis.
• Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.