Senior Manager, Web Strategy

Role Summary

The role / impact

Serve as a critical link across multiple layers of the business, aligning marketing strategies with cross-functional departments. As the owner of Xero's digital front door, you will ensure our web presence functions as a growth engine that aligns seamlessly with our overall company strategy.

Act as a bilingual strategist who bridges the gap between design and code, translating high-level business goals into actionable digital requirements. You will act as the central point for all marketing stakeholders and partner with Engineering and Product to prioritize and bring that work to life. Your ultimate mission is to ensure every visitor moves with clarity, confidence, and momentum toward becoming a customer.

The team / how they connect

The web strategy team connects cross-functional groups across brand, creative, performance marketing, and product teams to drive unified digital priorities. We partner closely with engineering colleagues to translate high-fidelity designs into detailed technical requirements and user stories. Together, we collaborate to build a flexible library of reusable components and cohesive brand experiences.

The team is currently working on / Initially, you will help support

• Optimising user journeys and mapping personas to reduce bounce rates and turn more visitors into leads.
• Prioritising the web backlog to balance new marketing features against technical debt.
• Evolving the CMS content model and championing component-based design for a flexible library of reusable patterns.
• Conducting design quality assurance before launch to ensure the final coded product matches the creative vision.

Where and how you can work

Xero offers flexible working arrangements that blend remote and office-based environments. You will have access to our vibrant office spaces for collaborative boost days to connect with your team in person, while enjoying the flexibility to work from home during the week.

Here are some of the things we are looking for

• A strong background in web production, digital product management, or marketing technology.
• A proven ability to translate high-level business strategies into tactical web initiatives.
• An understanding of technical constraints like HTML, CSS, and CMS models to ensure design feasibility.
• Extensive experience utilising analytics platforms and conversion rate optimisation testing to drive digital decisions.
• Exceptional communication skills with a track record of aligning diverse teams behind a single roadmap.
• Proficiency with design collaboration tools such as Figma and project management systems like Jira.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

About the Company

OUR PURPOSE

At Xero, we’re here to make running a business beautiful. By making small businesses more efficient every day, connecting them with big business technology and empowering a community behind them, their potential is limitless. When that happens, we’re not only helping small businesses, we’ll be building a stronger economy that can change the world.

About the team you’ll join

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Xero's Data-In organization revolutionizes how small businesses and their advisors interact with financial data. We're responsible for streamlining the ingestion, processing, and management of financial documents, unlocking valuable insights and enabling powerful automations.