Senior Manager, Regional Marketing and Global Events

Role Summary

The Senior Manager, Regional Marketing and Global Events is responsible for delivering the company’s global events program and executing the regional marketing calendars across EMEA and Continental Europe.

This hands-on role manages assigned events, campaigns, and regional programs from planning through execution, follow-up, and reporting. The Senior Manager will coordinate Sales, cross-functional marketing teams, agencies, vendors, and partners to ensure work is completed on time, within budget, and to a high standard.

The successful candidate will be highly organized, proactive, detail-oriented, resilient, and comfortable working with sales leaders, executives, customers, and cross-functional teams.

Responsibilities

Global Events and Regional Marketing Delivery

• Deliver the company’s global portfolio of conferences, trade shows, executive events,

customer programs, roundtables, webinars, and digital events.

• Execute the agreed regional marketing calendars for EMEA and Continental Europe.
• Turn approved priorities into clear execution plans with defined deliverables, owners,

budgets, timelines, and success measures.

• Coordinate campaigns, opportunity-based and account-based marketing, partner

programs, customer activities, workshops, sales enablement, content initiatives, and field events.

• Manage project plans, budgets, vendors, logistics, readiness, onsite execution,

follow-up, and program closeout.

• Identify risks, resolve blockers, track deadlines, and escalate issues when required.
• Ensure regional programs align with company strategy while remaining relevant to local

markets and audiences.

Cross-Functional and Commercial Execution

• Act as the primary execution owner for assigned campaigns and events.
• Coordinate Content, Creative, Growth, Digital, Social, Communications, Product
• Marketing, Marketing Operations, Analytics, agencies, and vendors.
• www.eisgroup.com | | @eisgroupltd
• © EIS Group Ltd. All rights reserved. EIS and the EIS logo are trademarks or registered trademarks of EIS in the United States and/or other countries.
• Provide clear briefs, deadlines, responsibilities, and feedback to contributing teams.
• Partner with regional Sales and BDR teams to confirm target audiences, account

priorities, participation, meetings, outreach, and follow-up.

• Ensure each program has clear commercial objectives and defined next steps.
• Maintain accurate CRM setup, tracking, reporting, and stakeholder updates.
• Track performance against agreed measures, including attendance, engagement,

meetings, leads, target-account participation, opportunity progression, follow-up, and budget.

• Communicate confidently with executives, customers, prospects, partners, speakers,

and industry stakeholders.

• Maintain momentum and accountability across teams without relying on direct reporting

authority.

Skills, Knowledge & Expertise

• Significant experience delivering regional marketing, field marketing, event marketing, or integrated B2B marketing programs.
• Demonstrated experience executing conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events.
• Broad practical understanding of campaigns, content, digital marketing, sales enablement, customer marketing, partner marketing, reporting, and lead management.
• Strong project-management experience with responsibility for taking programs from plan through completion.
• Proven ability to manage multiple workstreams, deadlines, contributors, and dependencies simultaneously.
• Experience working closely with enterprise sales teams and executing marketing activity against regional, account, and opportunity priorities.
• Experience coordinating agencies, vendors, contractors, and cross-functional project teams.
• Strong budget-management, organizational, and operational skills.
• Excellent written, verbal, presentation, and stakeholder-management skills.
• Strong attention to detail and a consistent record of delivering accurate, high-quality work.
• Proactive working style with the ability to anticipate needs, follow through on commitments, and resolve issues.
• Willingness and ability to travel internationally.
• Based in Europe, preferably England, Ireland, or Western Europe.

Requirements

Preferred Qualifications

• Experience in the insurance, insurtech, financial-services, or enterprise-software industry.
• Experience delivering marketing programs for complex technology solutions and large enterprise audiences.
• Familiarity with long, consultative B2B sales cycles and opportunity-based or account-based marketing.
• Experience working across multiple European markets and cultures.
• Experience with Salesforce, marketing-automation platforms, project-management tools, event platforms, and reporting dashboards.

Job Benefits

• Work with top talent and great colleagues who are industry and technology experts.
• Operate in a Scaled Agile environment, diverse, multicultural and cross-functional teams
• We are a global and modern software product company building world-class Enterprise InsurtTech Product powered by leading-edge technologies (microservices, reactive, cloud, continuous delivery)
• Flexible working hours and remote work
• Employee referral program

Benefits

Incentives and Benefits Allowances

Mobile phone and Internet allowance

• Pension on a Group Pension Scheme Basis
• Medical/Dental/Optical Health Insurance for you and your dependents
• Income Protection
• Death in Service
• Travel Insurance
• [All pay components are based on objective, gender-neutral criteria within EIS’s Compensation Policy.]