Senior Manager of ABM Campaigns

Role Summary

As we reengage directly with the market and accelerate new customer acquisition, we're looking for a high-performing Senior Manager of Demand Generation to help fuel pipeline growth across our target segments.

The Senior Manager of Demand Generation will be a key player in scaling our top-of-funnel pipeline and revenue engine. You'll lead the planning and execution of integrated campaigns across channels—working cross-functionally with Sales, SDRs, Content, and RevOps to build programs that convert.

This is a hands-on, strategic role reporting directly to the VP Growth. The ideal candidate has strong experience in B2B demand generation, is analytical by nature, and thrives in a fast-paced environment where experimentation, collaboration, and results matter. AI fluency is a core requirement for this role: the person in this seat uses AI every day to research, build, analyze, and automate, and is always looking for the next place it can create leverage.

Responsibilities

Campaign Strategy & Execution

• Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars
• Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches
• Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies
• Test and optimize digital tactics and landing pages to drive qualified leads and opportunities
• Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops
• Use AI tools to accelerate every stage of campaign development, from audience and account research to copy drafts, landing page variants, and test ideas

Cross-Functional Collaboration

• Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments
• Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance
• Support field marketing and partner marketing initiatives as part of larger integrated programs
• Champion AI-assisted workflows across the demand gen motion, sharing prompts, agents, and automations that make the whole team faster

Measurement & Optimization

• Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense.
• Leverage insights to continuously optimize performance across channels and tactics.
• Own reporting and insights for your campaigns—what worked, what didn't, and why.
• Apply AI to analysis and reporting, using it to surface insights faster, spot trends earlier, and automate recurring performance readouts.

Requirements

• 5-7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software
• Track record of building and optimizing multi-channel campaigns that convert leads into pipeline
• Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (e.g., 6sense, Unify)
• Strong analytical mindset - you're comfortable interpreting data, building reports, and using insights to drive decisions
• Experience collaborating with Sales and SDR teams to drive program success
• Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment
• Experience building AI into marketing workflows (prompt libraries, custom agents, AI-driven automation) is a strong plus
• A test-and-learn attitude with curiosity, creativity, and grit

About the Company

Why Join AppZen?

• Be part of a fast-growing company at the forefront of AI and finance transformation
• Own and scale programs that directly impact revenue
• Work with a passionate, supportive, and high-performing marketing team
• Competitive compensation, benefits, and growth opportunities

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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