Senior Hubspot Developer

Role Summary

We are looking for a highly technical and strategic Senior HubSpot Developer to take ownership of our marketing automation ecosystem. The primary focus of this role is to manage and optimize the bi-directional integration between Salesforce and HubSpot (Marketing Hub). You will lead technical efforts to ensure seamless data flow, segmenting audiences, and executing high-volume, personalized email communications that drive engagement, lead nurturing, and revenue.

Responsibilities

Your primary responsibilities will include

• Salesforce-HubSpot Integration Ownership: Architect, implement, and maintain the bi-directional sync between Salesforce and HubSpot, ensuring data consistency (contacts, leads, accounts, opportunities) and resolving sync conflicts
• Email Marketing & Automation: Develop and execute complex automated email nurturing journeys, triggered email campaigns, and audience segmentation based on Salesforce data points
• Custom Development & Technical Solutions: Utilize HubSpot APIs, custom objects, and HubL (HubSpot Markup Language) to create advanced, tailor-made solutions that extend platform functionality
• Data Structure & Hygiene: Maintain high standards of data quality by managing object mapping, validation rules, and deduplication processes between CRM and MAP
• Email Coding & Templating: Build responsive email templates and landing pages using HTML, CSS, and HubL, ensuring cross-client compatibility and personalization
• Strategic Optimization: Analyze campaign performance metrics (email open rates, click-through rates, conversion rates) and provide actionable technical insights to improve ROI
• Troubleshooting: Act as the subject matter expert to identify, troubleshoot, and resolve technical errors with API connectors, workflows, or data syncs

Requirements

• At least 5 years in a technical HubSpot development role with specialized experience in marketing automation
• Strong understanding of Salesforce architecture, including Sales/ Service Cloud, and experience mapping data to HubSpot
• Deep knowledge of HubSpot Marketing Hub, CRM, CMS, workflows, and API integrations
• Expertise in HubL, HTML, CSS, JavaScript, and working with REST/SOAP APIs
• Proven experience building advanced workflows, lead scoring models, and segmentation strategies
• Strong communication and collaboration abilities and expound technical concepts to non-technical stakeholders

Benefits

Why You’ll Love Kasama

• Kasama offers a career experience defined by growth, impact, and global collaboration. We provide a dynamic, inclusive, and globally connected work environment where you can thrive personally and professionally.
• Our commitment to continuous growth is reflected in providing access to ongoing learning opportunities, including sponsored training, certifications, and knowledge-sharing across international teams, to ensure you stay at the forefront of your field.
• Our total rewards package includes attractive bonuses, paid leave, and comprehensive healthcare coverage for you and your family. We also prioritize well-being with employee wellness programs and performance incentives designed to help you perform at your best.
• Ready to build the future of e-commerce with us?We'd love to hear from you if you’re passionate about solving real-world problems through cloud technology. Apply now even if you don’t meet every requirement. We value potential, learning agility, and passion as much as experience.

About the Company

Kasama is a trusted technology partner specializing in Salesforce, Shopify, and Oro development. We help organizations improve and scale their eCommerce and marketing systems through expert-led design, development, and platform enablement. Our experienced team delivers effective results, aligning with your business goals with site buildouts, cloud integration, system enhancements, and platform transitions.