Search Product Manager (Content Ecosystem) - TikTok

Search Product Manager (Content Ecosystem) - TikTok at TikTok in San Jose, CA.

Responsibilities

About Team

• The TikTok Search Content Ecosystem team is responsible for building a scalable, and high-quality search content ecosystem.
• Our mission is to grow the supply of valuable, search-driven content by improving creators' understanding of Search, empowering them with the right tools and insights, and shaping sustainable content production behaviors - ultimately driving long-term growth of TikTok Search.

Creator Search Mindset & Capability Building

• Drive creators' transition from passive distribution to intentional creation for Search
• Build creator education frameworks, best practices, and content paradigms for Search creation
• Partner with Creator, Content, Marketing, and Ops teams to establish sustainable growth

Search Content Tooling (CSI) Growth & Optimization

• Own growth goals for Creator Search Insights(CSI), from awareness to adoption and output
• Improve conversion across the funnel: awareness → usage → content production
• Continuously iterate tools and AI capabilities based on creator feedback and data insights

Data-Driven Measurement & Iteration

• Build and maintain core metrics for Search content ecosystem health (supply scale, quality, creator participation)
• Use experiments, data analysis, and content diagnostics to validate strategy effectiveness
• Evaluate Search content impact from a long-term ecosystem and business perspective

Cross-Functional Collaboration

• Work closely with Search, Content, Creator, Algorithm, Data, and Ops teams
• Drive complex, multi-stakeholder initiatives in a fast-moving and ambiguous environment
• Balance short-term growth targets with long-term ecosystem sustainability

Requirements

• 5+ years of experience in product, program, or ecosystem-related roles
• Strong understanding of content platforms, AI capabilities, creator ecosystems, or search/recommendation systems
• Excellent problem-structuring and execution skills in complex environments
• Strong data literacy and user-centric decision-making mindset

Preferred Qualifications

• Experience in Search, AI capabilities, content supply, creator platforms, or creator tools
• Proven track record in 0→1 or scaled ecosystem growth initiatives
• Deep understanding of PGC/UGC creator behavior, incentives, and content production workflows
• Experience working in global or cross-cultural teams

Job Information

[For Pay Transparency] Compensation Description (annually)

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.

Additional Information

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.