Product Operation Manager (SMB) - Merchant Platform, TikTok Local Services

Product Operation Manager (SMB) - Merchant Platform, TikTok Local Services at TikTok in Singapore.

Responsibilities

Team Introduction

• With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners.
• In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
• At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.
• Develop effective operations and Go-To-Market (GTM) strategies based on platform product capabilities and business requirements related to merchant acquisition and order volume.
• Collaborate with product and regional BD teams to map out merchant operations, merchant segmentation, and profiling. Identify current-stage merchant recruitment targets and develop merchant recruitment plans.
• Utilize tools for product and market insights to establish growth and recruitment targets, devising operational strategies to attract merchant engagement and enrich the variety of products on the marketplace.
• Possess a deep understanding of search and recommendation mechanisms, partnering with product and traffic teams to establish a merchandise incubation mechanism, thereby boosting the turnover of merchant-side products.
• Build a data monitoring and performance evaluation system for merchant and product operations. Continuously analyze and summarize merchant operations, product variety, and competitiveness. Identify issues from data and refine strategies and product optimizations.

Requirements

• Bachelor's degree with minimum 5 years of experience in product operation in global context.
• Fluency in English.

Preferred Qualifications

• More than 5 years of local service/e-commerce/O2O industry related operation/product operation experience. Experience in merchant product and merchant operations, with strong strategic and analytical skills.
• Strong project management and cross-functional team collaboration is preferred.
• Good communication and coordination skills, empathy, and patience.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.