Product Marketing Manager - TikTok Local Services

Product Marketing Manager - TikTok Local Services at TikTok in Singapore.

Responsibilities

Team Introduction

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

1. Industry Narrative Development: For key verticals including Hospitality & Travel, distill the commercial value of TikTok GO, and author in-depth industry white papers, trend reports, and go-to-market communication strategies. Translate complex underlying product logic into accessible, compelling commercial storytelling that empowers business teams to deliver efficient merchant acquisition.
2. Marketing Value Measurement & Marketing Science System Building: Based on marketing science and advertising measurement methodologies, establish a quantitative model for TikTok GO local life merchant operation value. Deliver full-funnel effect attribution and value measurement across the entire user journey, from traffic exposure and user reach to in-store conversion and long-term operation. Validate strategy effectiveness through data insights, produce actionable value measurement reports, provide solid data support for B2B marketing narratives, and clearly communicate quantifiable business value to merchants.
3. Business Enablement & Content Implementation & Promotion: Document benchmark cases, summarize replicable industry operation methodologies through data review, and work with internal teams to convert strategic content into merchant acquisition tools for Business Development (BD) teams and actionable operation practices for merchants. Ensure the effective implementation of strategic content to tangibly drive breakthroughs in merchant acquisition scale and improvement of merchant operation KPIs.
4. Cross-border & Cross-functional Collaboration: Work closely with multi-functional teams to continuously optimize the B2B marketing narrative framework, adapt to local merchant needs and market conditions, and guarantee the professionalism and adaptability of marketing content across different cultural contexts.

Requirements

• Experienced in marketing, business analysis, strategic consulting, or advertising measurement.
• Proficient in marketing science and advertising effect measurement logic.
• Ability to understand and apply data models including conversion attribution and brand lift analysis to support narrative development.
• Proven track record of deliverables for B2B marketing narrative and industry strategy content.

Preferred Qualifications

• Strong data sensitivity and rigorous logical thinking, hands-on project experience in related fields.
• Strong strategic proposal writing skills, with the ability to integrate fragmented information into highly professional commercial narratives.
• Experience working in cross-border, multi-cultural environment.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.