Product Marketing Manager

Role Summary

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

We’re looking for a Product Marketing Manager to grow Replit’s core creation products, including Design and Slides.

These products already give people new ways to turn an idea into something they can see, share, and use. Your job is to help more people discover them, understand when to use them, and make them part of their regular workflow.

You’ll own the connection between the product and its audiences: developing positioning grounded in customer needs, leading launches, finding channels that can drive sustained adoption, tracking the competitive landscape, and bringing market feedback back to Product.

This role sits at the intersection of Product, Engineering, Growth, Brand, and Creative. It is a hands-on role for someone who can develop the strategy, write the narrative, and get the work into the market.

Responsibilities

Own the positioning and growth strategy for Replit’s core products, including Design and Slides. Develop audience-focused narratives, identify new use cases and channels, bring product improvements to market, and build programs that drive adoption, engagement, and conversion. Track competitors and customer needs, then translate those insights into sharper messaging, stronger go-to-market decisions, and actionable feedback for Product and Engineering.

Requirements

• Self-starter: You take ownership, work through ambiguity, and move from strategy to execution without waiting for a perfect brief.
• Audience-focused: You turn customer insight into clear positioning, relevant narratives, and campaigns built for specific audiences.
• Growth-minded: You find creative ways to expand adoption, test new channels and tactics, and turn successful experiments into repeatable programs.
• Deep product background: You understand complex products, work closely with Product and Engineering, and translate product capabilities into meaningful customer value.
• Strong product marketer: You bring 4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products.

Benefits

• Full-Time Employee Benefits Include
• 💰 Competitive Salary & Equity
• 💹 401(k) Program with a 4% match (US Only)
• ⚕️ Health, Dental, Vision and Life Insurance
• 🩼 Short Term and Long Term Disability
• 🚼 Paid Parental, Medical, Caregiver Leave
• 🏝 Flexible Time Off (FTO) + Holidays
• 🚗 Commuter Benefits (In-Office & US Only)
• 📱 Monthly Wellness Stipend
• 🧑💻 Autonomous Work Environment
• 🖥 In Office Set-Up Reimbursement (In-Office Only)
• 🚀 Quarterly Team Gatherings
• ☕ In Office Amenities (In-Office Only)
• Want to learn more about what we are up to?
• Self-driving Company https: //replit.com/blog/self-driving-company
• Replit Agent at Scale https://replit.com/blog/evaluating-and-improving-agent-at-scale
• AI Adoption https: //replit.com/blog/ai-adoption
• Build Open-Source Apps https: //replit.com/build/open-source-app-builder

Interviewing + Culture at Replit

• Operating Principles https: //blog.replit.com/operating-principles
• Reasons not to work at Replit https://blog.replit.com/reasons-not-to-join-replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

About the Company

HOW WE WORK

Structure: We operate as a collective of in-house technical founders, not narrowly specialized engineers. Initiatives are run by lean, autonomous teams built for velocity and technical leverage. Engineers maintain meaningful ownership over technical direction, product quality, and launch success, supported by Product and Design partners.

Cadence: We work in focused three-week sprints, shipping quickly, observing real user behavior, and incorporating feedback into each iteration. We value decisive execution, thoughtful experimentation, and the ability to make progress without perfectly defined requirements.