Product Marketing Manager

Role Summary

We’re looking for a Snr. Product Marketing Manager who’s equal parts strategist, storyteller, and builder. If you’re energized by the idea of shaping how innovative construction tech solutions go to market and you thrive in a fast-paced, collaborative environment, this might be your next opportunity.

In this role, you will collaborate with marketing, product management, and enablement teams to bring new solutions to market and connect with customers in meaningful ways. Product marketing experience in construction tech is preferred.

What Makes This Role Exciting

Impact from Day One: You’ll own critical go-to-market initiatives and see your work influence revenue and product strategy.

Growth & Mentorship: Direct exposure to senior leadership, structured learning opportunities, and a clear path for advancement.

Culture of Curiosity: Our team value collaboration, experimentation, and bold thinking. We celebrate wins, learn from failures, and share a passion for transforming how the construction industry works.

A Chance to Shape an Industry: Construction tech is evolving fast. You’ll help define how the market understands and embraces innovation.

Responsibilities

Strategic Product Positioning & Market Insight

• Partner with product management to shape needs, positioning and messaging that resonates with real-world users
• Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities
• Define buyer personas, buyer needs, and map the journey from awareness to adoption
• Translate technical features into clear, compelling value for our buyers and customers

Go-to-Market Leadership & Launch Execution

• Own the go-to-market marketing strategy and process for new products and major updates
• Support the cross-functional launch planning with sales enablement, product management, and marketing
• Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue
• Track performance and iterate and optimize

Customer-Centric Innovation & Industry Engagement

• Build feedback loops with customers to inform product and messaging decisions
• Collaborate with sales and customer success to surface insights from the field
• Contribute to thought leadership and industry conversations-especially in construction tech-through blogs, short-form video, webinars, live- presentations, customer conversations.
• Ensure our messaging reflects the real-world challenges and wins of our users

What Success Looks Like

• Drive measurable revenue growth through product adoption and usage
• Shape how we talk about our products, internally and externally
• Bring the voice of the customer into everything we do
• Make our team (and our users) smarter with every project you touch

Requirements

• Bachelor’s Degree
• 4+ years in product marketing, product management, or marketing in B2B SaaS
• Experience in construction technology, such as estimation, data, project management construction software preferred
• Experience leading product launches and working closely with Product teams
• Strong writing and storytelling skills, you know how to make complex ideas simple

Pragmatic Marketing certification a plus.

Curious, collaborative, and always looking for ways to improve

• Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus
• Up to 15% travel
• The salary range for this position (in local currency) is 99,600.00 - 135,00.00

About the Company

Fortive 9 Behaviors by Level

Influencing & Mentoring

Customer Obsessed: Champions a customer-focused culture by anticipating evolving needs and shaping solutions that deliver long-term value.

Strategic: Drives organizational impact by using data to derive insights that inform near-term and mid-range goals.

Innovation for Impact: Influences innovation through demonstrating bold thinking and experimentation in own work and coaching others to do the same.

Inspiring: Demonstrates purpose-driven impact through expertise and collaboration.

Builds Extraordinary Teams: Drives impact through collaboration and influence by fostering trust, sharing expertise, and aligning efforts across teams.

Courageous: Influences and leads by example through action and integrity, moves quickly toward goals, tackles challenges head-on, and encourages open sharing of ideas without fear.

Delivers Results: Leads complex initiatives to successful completion with high standards, precision, and urgency.

Adaptable: Applies rigor and stays true to process while fostering adaptability within the team.

Lead with FBS: Embraces FBS and models lean principles by mentoring peers and influencing teams, and going to Gemba for first-hand insights.

Fortive Corporation Overview

Fortive 's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.