Product Marketing Lead (SaaS)

Role Summary

Join Hire Hangar and work with fast-growing global companies while building a long-term career.

• Job Title: Product Marketing Lead (SaaS)
• Location: Remote
• Time Zone: US Time Zones (EST–PST)

We are seeking a Product Marketing Lead to own and execute positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio. This is a hands-on role for a strategic marketer who enjoys writing, launching, and enabling cross-functional teams. The ideal candidate has strong SaaS experience, can simplify complex product capabilities (including AI-driven features), and thrives in a fully remote, execution-focused environment.

Responsibilities

• Own and evolve product positioning, messaging frameworks, and value propositions
• Plan and execute go-to-market strategies for new features, launches, and product updates
• Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials
• Translate technical and AI-powered capabilities into clear, differentiated customer value
• Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement
• Support Sales with training materials, battlecards, and enablement assets
• Conduct ongoing competitive and market research to inform strategy and positioning

Requirements

• Proven experience in Product Marketing within a SaaS environment
• Strong track record as a hands-on contributor who can both own strategy and execute deliverables
• Exceptional writing, storytelling, and communication skills
• Experience collaborating closely with Product and Sales teams

Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

Preferred Qualifications

• Experience marketing AI-powered or highly technical products
• Background in B2B SaaS, preferably in growth-stage companies
• Experience supporting Sales-led, Product-led, or hybrid GTM motions
• Exposure to agency environments or content-heavy marketing roles
• Tools & Technology
• Collaboration & Documentation: Slack, Google Workspace, Notion
• Project Management: Asana, Jira (or similar)
• CRM & Sales Enablement: HubSpot, Salesforce
• Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools
• Please NOTE

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

We connect top talent with vetted employers, competitive pay, and real growth opportunities.

About the Company

Meaningful Engagement: Move beyond a script-driven call center approach—truly connect with clients, understand their needs, and help them access the right resources.

Flexible Work Style: Benefit from a part-time structure that allows for personal flexibility while still meeting crucial response times.

Ongoing Training: Learn in-demand tools.

Team Culture: Collaborate with a supportive group that values curiosity, empathy, and genuine care for client outcomes.

To Apply

Please send your resume or CV. We look forward to hearing from you!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

We connect top talent with vetted employers, competitive pay, and real growth opportunities.