Product Manager, Creative AIGC Products

Product Manager, Creative AIGC Products at TikTok in San Jose, CA.

Responsibilities

Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.

The TikTok Ads Product Creative AI team is seeking an experienced Product Manager who has a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape.

1. Responsible for building AIGC products for advertising creatives. By breaking down the advertising creative workflow, deeply integrate AIGC capabilities into creative production and ad delivery processes to improve customer adoption and product effectiveness.
2. Responsible for building AIGC capabilities for advertising creatives. By understanding leading AI models in the industry and combining them with the business characteristics of different verticals, design and implement corresponding AIGC solutions and deliver high-quality AIGC creative content.
3. Responsible for external collaboration and enablement of AIGC product capabilities, including integration with different business products and delivery to external clients such as agencies, to build a stronger AIGC customer ecosystem.
4. Responsible for product data analysis, tracking product usage, and continuously optimizing the product experience to improve user adoption. Work closely with operations teams to conduct user behavior research, deeply understand usage scenarios, and propose innovative ideas.

Requirements

• 3+ years of Product Management experience in AIGC products.
• Strong understanding and hands-on experience with domestic and international AIGC applications and tools, with knowledge of the basic principles of text-to-image models, text-to-video models, LLMs, multimodal large models, and related technologies.
• Strong business insight and logical thinking, with solid project management capabilities.
• Have a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization;
• Have strong AI technology and application capabilities in the advertising field;

Preferred Qualifications

• Excellent cross-team collaboration skills, working efficiently with R & D, design, data science, and business development teams.
• Excellent communication skills, able to clearly articulate complex product concepts to technical and non-technical stakeholders.
• Experience working in AIGC video creation and/ or AIGC ad creative space
• Bachelor's degree or above, majors in computer science, mathematics, communications, artificial intelligence, or related fields are preferred.
• Experience in building advertising products, creative products, MaaS services, or AI application products is preferred.

Job Information

[For Pay Transparency] Compensation Description (annually)

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.

Additional Information

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.