Performance Marketing Specialist

Role Summary

As a Performance Marketing Specialist at Cropink , you’ll be responsible for planning, managing, and optimizing cross-channel performance campaigns. You’ll work across Meta, Google, TikTok, Pinterest , and other relevant platforms—always with a data-driven, test-and-learn mindset.

You’ll also support Cropink clients by offering strategic advice, sharing insights from campaigns, and helping them get the most out of our platform. On top of that, you’ll work with our content and product teams to shape education materials, blog posts, and in-app features based on real performance marketing know-how.

Responsibilities

• Plan, launch, and optimize full-funnel paid campaigns across Meta, Google Ads, TikTok, Pinterest, and other channels
• Analyze performance across platforms and campaigns to improve ROAS, CPA, CTR, and other KPIs
• Test creatives, copy variations, audiences, and landing pages across multiple channels
• Collaborate with our design and product teams to align creative output with data-backed insights
• Build campaign reports and share clear growth recommendations internally and externally
• Provide strategic input and platform-specific expertise to selected Cropink clients
• Support the content team by contributing expert knowledge to blog articles, guides, and case studies
• Stay on top of performance trends, channel updates, and platform changes

Requirements

• 2–4 years of experience in performance marketing across multiple paid platforms (Meta, Google, TikTok, Pinterest)
• Strong understanding of campaign structure, creative strategy, targeting, and optimization
• Experience with Dynamic Product Ads (DPAs), product feeds, and creative testing frameworks
• Analytical mindset—you know how to read data and make smart decisions from it
• Strong communication skills and ability to collaborate with both creative and technical teams
• Experience in e-commerce, SaaS, or DTC environments

Nice to Have

• Experience with ad creative platforms like Cropink , Marpipe, or Hunch
• Familiarity with Figma or collaborative design tools
• Knowledge of attribution tools (e.g. Google Analytics, Triple Whale, Northbeam)
• Previous work in marketing content creation, education, or SaaS growth teams
• Why You’ll Love Working at Cropink
• You’ll work with a modern, performance-focused ad tech product
• Small team, no bureaucracy—your work has real, measurable impact
• 100% remote with async workflows and flexible hours
• Direct collaboration with founders, product team, and designers
• Opportunity to grow into a senior cross-channel strategist or client-facing lead
• Salary: $70k - $90k

About the Company

Cropink is a smart ad design platform that helps e-commerce brands launch better-performing dynamic ads—faster. We turn standard product feeds into beautifully enriched creatives that drive clicks and conversions across Meta, Google, TikTok, and more.

We’re building the future of automated ad design and dynamic product campaigns. Our mission? Help performance marketers test faster, scale smarter, and stop wasting budget on low-quality creatives.

We’re now looking for a Performance Marketing Specialist to join our growth team and help us—and our clients—get better results across all major paid channels.