Paid Ads Specialist

Role Summary

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Objective

Drive app growth by improving conversion rates across organic and paid search, increasing installs, ratings, and high-quality in-app events (registrations, trades, purchases).

Responsibilities

Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), and apply insights to metadata, campaigns, and creative strategy

• Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns
• Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy
• Plan and execute A/B tests for app store listings to improve conversion rates
• Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements
• Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals

Requirements

• Strong hands-on experience with Apple Search Ads and Google Ads (app and web)
• Proven expertise in ASO strategies and app store algorithms
• Solid experience with AppsFlyer, including deep links and deferred deep links
• Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action)
• Experience in crypto, fintech, or online trading platforms would be advantageous
• Ideal to have ASO experience across African markets

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
• Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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