Newsletter and Email Marketing Associate

Role Summary

The Newsletter & Email Marketing Associate (Volunteer) will support Huru Initiatives in strengthening its digital communication and audience engagement through structured, consistent, and high-quality email outreach. The role will focus on delivering a bi-weekly newsletter and establishing a functional email marketing system that enhances visibility, storytelling, and stakeholder engagement.

This is an ideal role for an early-career professional seeking hands-on experience in communications, digital marketing, and nonprofit engagement.

Duration & Commitment

Duration: 6 months

Time Commitment: Part-time (estimated 4–6 hours per week)

Reporting to: Outreach and External Affairs Lead

Core Functions & Responsibilities

1. Newsletter Development & Delivery

Lead the planning, drafting, design, and dissemination of a bi-weekly newsletter (12 editions over 6 months) .

Responsibilities

• Develop engaging, audience-centred content, including
• Human-interest stories from the field
• Program updates and impact highlights

Partner features and opportunities

• Coordinate with internal team members to source content and updates.
• Ensure consistency in tone, branding, and quality across all editions.
• Manage newsletter scheduling, formatting, and distribution.

1. Email Marketing System Development (First 3 Months Priority)

Design and establish a functional email marketing framework , including:

Selection/setup of an email marketing platform (e.g., Mailchimp or similar)

Creation of branded templates for newsletters and campaigns

• Development of segmented mailing lists (e.g., partners, donors, youth, general audience)
• Build and maintain a clean and organised contact database.
• Develop a simple email content calendar aligned with Huru’s activities.

1. Audience Engagement & Growth

Support the growth of Huru’s email subscriber base through:

• Integration with social media and outreach campaigns
• Internal coordination with programs and partnerships
• Monitor engagement metrics (open rates, click rates, subscriptions).
• Provide recommendations to improve reach, engagement, and retention.

1. Performance Tracking & Learning

Track and analyze performance of newsletters and campaigns.

Requirements

Produce monthly insights briefs summarising

• Key metrics
• Lessons learned
• Suggested improvements

Contribute to refining Huru’s broader communications strategy.

• Key Deliverables
• By the end of the engagement, the volunteer is expected to have:
• Produced and disseminated 12 high-quality bi-weekly newsletters
• Developed a fully functional email marketing system (platform, templates, and segmented database) within the first 3 months
• Established and maintained an active subscriber database
• Delivered monthly performance reports (6 total)
• Created a simple email marketing guide/manual for internal continuity
• Desired Skills & Competencies
• Strong writing and storytelling skills (clear, engaging, concise)
• Basic understanding of email marketing tools (or willingness to learn)
• Attention to detail and ability to meet deadlines
• Basic design skills (e.g., Canva or similar tools) are an added advantage
• Organisational skills and ability to manage content workflows
• Interest in communications, development work, or environmental sustainability
• Proactive attitude and willingness to take initiative
• What You Will Gain
• Hands-on experience in nonprofit communications and digital marketing
• Opportunity to build a portfolio of published newsletters and campaigns
• Exposure to programmatic work in environmental sustainability
• Mentorship and collaboration within a young, dynamic team
• A strong foundation in email marketing systems and strategy