Monetization Strategy Director

Role Summary

The Monetization Strategy Director will be a trusted advisor and thought leader for the CRM and Industry Workflow to drive impactful monetization strategies from idea to execution.

Responsibilities

What you get to do in this role

• Determine, support, and execute monetization strategies for ongoing and new innovations across ServiceNow ’s product portfolio
• Drive prioritization and clarity of pricing and packaging strategies across Business Units
• Work cross-functionally across product, GTM, and operational stakeholders to ensure monetization strategies align to corporate pricing and packaging strategic roadmap
• Prepare product leaders for the Pricing Committee approval reviews with pricing proposals that are robust
• Provide key monetization strategy inputs into Business Unit 3-year strategic plans, ensuring interlock with product strategies
• Drive strategic pricing analytics and insights from data and market analyses
• Lead customer/market studies around feature value, packaging and pricing
• Transform key insights into actionable recommendations and communicate findings to cross-functional stakeholders and senior executive leadership

Benefits

To be successful in this role you have

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.

• 3+ years of developing and executing product pricing and packaging strategy initiatives for software businesses
• 8+ years of experience in enterprise technology industry across strategic planning, pricing, product management / strategy, and/or management consulting
• Experience structuring and guiding analysis and extracting insights to inform decisions
• Experience facilitating pricing research including conjoint and other direct pricing studies
• Strong communication and presentation skills that can be tailored to senior executive level as well as line management
• JV20

For positions in this location, we offer a base pay of $165,600 - $289,800 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About the Company

Moveworks is the Agentic AI Assistant platform that empowers the entire workforce.

Our platform enables employees to converse with all of their business systems through natural language to quickly find answers and automate tasks. Powered by the world's most advanced LLMs, our proprietary models, and a sophisticated Agentic AI platform, we're transforming how work gets done by allowing AI to take initiative, streamline complex workflows, and continuously learn and adapt.

Moveworks is trusted by over 5.5 million employees at more than 350 of the world’s largest companies, including 10% of the Fortune 500, to automate everyday tasks and streamline business operations. Recognized on the Forbes Cloud 100 and AI 50 lists, Moveworks was also named one of Fast Company’s 2025 Most Innovative Companies and Inc’s Best in Business, in the Best in Innovation category. Moveworks was also recognized at Microsoft’s 2025 Partner of the Year and in 2024, received the AI Breakthrough Award.

Additional Information

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.