Mobile User Acquisition Manager

Role Summary

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team.

Responsibilities

• Acquire new and high-quality players for our games in an efficient and profitable manner.
• Scale, manage, and optimize performance campaigns across a diverse ecosystem, simultaneously leveraging paid social, DSPs, and offerwalls.
• Build strategic relationships with key acquisition partners, and ad networks.
• Conduct advanced data analysis to identify key growth trends and lead experimental research into emerging verticals to drive continuous learning.
• Manage fast-paced performance marketing projects under tight schedules and budget constraints.
• Expand your scope beyond standard user acquisition through specialized development channels in ad monetization, retargeting, and creative pipelines, collaborating closely with cross-functional teams like Product, Art, and R&D.
• Integrate custom AI tools into daily workflows to automate campaign optimization, streamline data analysis, and boost operational efficiency.

Requirements

• 2 + years in mobile user acquisition and ad buying analysis experience at scale
• Campaign management on self-served platforms - a Must
• Highly analytical and technical: Understands components of ad calls across various channels
• Ability to manipulate and analyze large quantities of data and present it in reports
• Deep understanding of mobile attribution
• Willingness to learn and use third party ad systems such as ad servers, DSPs, and analytics tools
• Ability to take on multiple projects at the same time
• Strong organizational, analytical, presentation and problem solving skills
• Profound knowledge of MS-Office Products (Excel in particular)
• Fluent English - verbal and written

Advantage

• Bsc in Industrial Engineering, Economics, Statistics or similar field.