Marketing Manager

Marketing Manager at Primark in Madrid, MADRID, Spain.

Responsibilities

• Full‑Funnel Campaign Delivery
• Support the planning and execution of market‑wide, full‑funnel marketing campaigns in Spain
• Coordinate across brand, media, creative, PR, retail, and digital teams to ensure integrated delivery
• Localise global campaign assets for the Spanish market, ensuring cultural relevance and fashion credibility
• Manage timelines, campaign calendars, and cross‑functional communication throughout the campaign period
• Liaise with local retail and store teams to bring campaigns to life in‑store and support retail activation
• Track campaign results across awareness, engagement, traffic, and conversion metrics
• Digital Marketing & Campaign Execution
• Support the centralised digital team in the planning, execution and optimisation of digital marketing campaigns across paid social, search, display, and video
• Assist in managing media budgets and work closely with media agencies to ensure best‑in‑class performance
• Develop local campaign briefs that reflect brand tone, fashion trends, and local market insights
• Website Support
• Support the centralised digital team in coordinating content updates across product pages, homepages, and editorial sections
• Support with onsite storytelling for product launches, seasonal campaigns, and fashion edits
• Work with the digital team to analyse traffic, onsite behaviour, and conversion data translating it it locally to educate teams
• Analytics & Reporting
• Working with the central team, track and report on marketing KPIs using analytics tools (Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.)
• Prepare performance insights and recommendations for the wider Spanish and centralised marketing teams
• Monitor competitor activity and industry trends, especially within affordable fashion and family fashion retail
• General Brand Support
• Support PR initiatives, influencer activity, events, and seasonal campaign launches
• Ensure all marketing materials are on‑brand, cohesive, and fashion‑credible
• Collaborate with local retail teams to support in‑store marketing needs and align on key campaign moments

Requirements

• 5+ years’ experience in marketing or digital marketing, ideally within fashion, beauty, retail, or lifestyle
• Strong understanding of digital channels and social media platforms
• Excellent copywriting skills and a feel for fashion‑forward storytelling
• High English level
• Ability to analyse data and translate insights into actionable recommendations
• Comfortable working in a fast‑paced environment with multiple projects
• Highly organised, proactive, and detail‑oriented
• Strong cross‑functional communication skills
• Desirable Skills
• Experience with Adobe Creative Suite, Canva, or similar content creation tools
• Basic understanding of paid media metrics (CTR, ROAS, CPA, CPM)
• Knowledge of SEO or email marketing platforms
• Passion for fashion trends, digital culture, and retail

Benefits

• What Success Looks Like in This Role
• Seamless, coordinated delivery of Spain’s full‑funnel marketing campaign
• Consistent, high‑quality execution across all channels
• Data‑driven decisions that improve campaign performance
• Strong cross‑team collaboration and positive stakeholder feedback
• Measurable growth in brand awareness, engagement, and traffic in the Spanish market

Al igual que nuestra moda, nuestra cultura se adapta a cada individuo. Nos esforzamos por crear un lugar de trabajo inclusivo donde las personas puedan ser ellas mismas, acceder a oportunidades y prosperar juntas.

About the Company

We’re looking for a digitally savy, fashion‑obsessed Marketing Manager to grow our brand presence across all channels in Spain.

This role will play a leading part in delivering our global integrated, full‑funnel marketing campaigns in the Spanish market — spanning brand awareness, consideration, conversion, and retention activity.

Ideal for an ambitious marketer with 5+ years’ experience, this role blends digital execution with broader brand marketing, retail support, and cross‑functional activation.

You’ll work closely with the local Fashion Communications and Retail team to deliver campaigns that are innovative, insight‑driven, and aligned with fashion‑forward storytelling.