Marketing Director

Role Summary

Capitalize is on a mission to radically change how organizations make decisions. We help companies replace manual, error-prone processes with automated, intelligent systems that drive real performance—so leaders get the right data at the right time, and teams stop living in spreadsheets.

We work at the intersection of process automation, analytics, and AI—using platforms like Alteryx, UiPath, Workday Adaptive Planning, Databricks (and the modern data ecosystem around them) to deliver outcomes that actually show up in the business: faster closes, cleaner forecasting, fewer exceptions, stronger governance, and smarter decisions.

We move fast, speak plainly, and measure success by results. Our culture is transparent, high-energy, and performance-driven, with hub cities across the U.S. and a flexible, remote work model.

If you want to build marketing that creates pipeline and helps organizations step into the AI era with confidence—keep reading.

Capitalize is seeking a marketing guru who will play a pivotal role in shaping our marketing strategies and ensuring their efficient execution. You'll be responsible for overseeing and scaling our marketing team and methods to align with the company's growth trajectory, incorporating best practices, automation, and awesome ideas. The right person should be an innovative visionary, willing to step out of their comfort zone and crush it!

Responsibilities

• Build and maintain a strong brand identity that aligns with the company's core values, goals, and market positioning
• Utilize your expertise and innovative ideas to formulate effective marketing strategies
• Create a comprehensive marketing playbook outlining various marketing methods and their efficient execution
• Identify opportunities for automation, optimal workflows, and approvals to enhance efficiency and productivity
• Work on growing and developing the marketing team
• Analyze and oversee digital marketing initiatives, including website management/performance, SEO/SEM, social media, email marketing, and content creation
• Manage relationships with vendors and third-party service providers
• Act as a liaison between Leadership, Business Development, Marketing and Delivery, ensuring seamless communication and alignment of goals
• Develop lead generation strategies to drive new customer acquisition and expand the customer base

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 10+ years of experience in marketing roles, preferably in professional services or technology industries
• Proven track record of developing successful marketing strategies & teams that drive business growth
• Exceptional communication, strategic thinking, and analytical skills
• Experience in website analysis, SEO, marketing analytics and vendor management
• Strong understanding of marketing automation and best practices
• Ability to travel
• *Candidates must be legally authorized to work in the United States without sponsorship