Lead Salesforce Marketing Cloud Developer

Role Summary

We are seeking a highly skilled and experienced Lead Salesforce Marketing Cloud Developer to join our team.

In this role, you will be responsible for supporting and optimizing email programs, cloud pages, automations, and journeys to enhance customer acquisition, growth, retention, and reactivation. Through effective management of our SFMC platform, you will drive impactful marketing campaigns, elevate customer engagement, and contribute directly to measurable business success. You will collaborate closely with cross-functional teams to implement seamless marketing strategies.

Join our team to leverage your Salesforce Marketing Cloud expertise and contribute to creating exceptional customer experiences through data-driven marketing innovation!

We accept CVs in English only.

Responsibilities - Develop and execute email marketing campaigns using segmentation, personalization, and A/B testing through WYSIWYG templated email editors

• Design and implement email templates and content blocks for consistent and engaging campaigns
• Build and optimize marketing automation workflows within Automation Studio
• Create and optimize effective journeys in Journey Builder, leveraging cloud pages and data extensions as entry points with decision splits, emails, and exit strategies
• Build and manage cloud pages and lead forms to support new patient acquisition and paid media initiatives
• Manage data integrations to ensure accuracy and integrity of data across SFMC and backend systems
• Troubleshoot and resolve technical errors related to SFMC and platform configurations
• Collaborate with relevant teams to ensure API integrations and batch file uploads operate efficiently within SFMC
• Analyze and evaluate key campaign metrics, providing actionable insights and distributing results to key stakeholders for continuous improvement
• Drive the optimization of customer engagement strategies using data-driven decision-making and reporting
• Manage the overall administration and configuration of the Salesforce Marketing Cloud platform

Requirements - 5+ years of extensive experience in Salesforce Marketing Cloud including expertise in Email Studio, Journey Builder, Automation Studio, and Mobile Studio

• At least 1 year of relevant leadership experience
• Proficiency in HTML and flexibility to use WYSIWYG editors for template development
• Background in marketing automation platforms, building journeys, and creating cloud pages within SFMC
• Competency in data management, including data integrations, API integrations, and batch file uploads
• Understanding of campaign performance metrics, data-driven marketing insights, and delivering actionable recommendations to cross-functional teams
• Showcase of experience resolving technical errors and managing platform configuration issues
• Familiarity with designing lead forms and custom data extensions to drive campaign goals and improve customer acquisition
• English proficiency at a B2+ level

Nice to have - Qualifications in paid media campaign support through SFMC cloud pages and automation workflows

• Expertise in advanced API integrations or additional certifications in Salesforce Marketing Cloud
• Familiarity with advanced database management tools and segmentation strategies

We offer - Learning Culture - We want you to be the best version of yourself, that is why we offer unlimited access to learning platforms, a wide range of internal courses, and all the knowledge you need to grow professionally

• Health Coverage - Health and wellness are important, that is why we have you and up to four family members in a premiere health plan. We have a couple of options, so you can choose what is best for you and your family
• Visual Benefit - Seeing your work for us would be a sight for sore eyes. We want your vision to always be at 100% which is why we offer up to $200.000 COP for any visual health expenses
• Life Insurance Plan - We have partnered with MetLife to offer a full-coverage Ife insurance plan. So, your family is covered, even if you are gone
• Medical Leave Coverage - We are one of the few companies that cover 100% of your medical leave, for up to 90 days. Your health is the most important thing to us
• Professional Growth Opportunities - We have designed a highly competitive and complete development process, where you will have all the tools to get where you have always wanted to be, personally and professionally
• Stock Option Purchase Plan - As an EPAMer you can be more than just an employee, you will also have the opportunity to purchase stock at a reduced price and become a part owner of our organization
• Additional Income - Besides your regular salary, you will also have the chance to earn extra income by referring talent, being a technical interviewer, and many more ways
• Community Benefit - You will be part of a worldwide community of over 50,000 employees, where you can learn, challenge yourself, stand out, and share your knowledge and experience with multicultural teams!

Please note that even though you are applying for this position, you may be offered other projects to join within EPAM.

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.