Lead Personalization & Data Architect

Role Summary

Project-Based | Remote | Limited Engagement

We are looking for an experienced Lead Architect to design and shape the “Intelligence Layer” of our React Native mobile application.

This is a high-impact, short-term consulting engagement (a few hours total) focused on providing strategic architectural direction , not long-term implementation.

You will act as the critical bridge between raw data systems and our React Native engineering team .

Your mission is to design a system that enables our developers to deliver personalized user experiences effortlessly — without requiring deep expertise in data science or CDP orchestration.

Build a scalable architecture connecting

• Historical data (Data Warehouse)
• Real-time behavioral data (Streaming)
• → into a unified decisioning engine
• Enable Developers

Create clean technical abstractions such as

• React Context providers
• Custom Hooks
• API wrappers
• So the mobile team can easily consume personalization logic
• Own Identity Resolution
• Define a cross-platform identity strategy ensuring seamless “guest recognition” across web and mobile
• Define the Tech Stack

Recommend and justify the optimal combination of

• CDP (Customer Data Platform)
• Decisioning engine
• Analytics tools
• balancing power with ease of use
• Establish Schema Governance
• Create a global event taxonomy to ensure data consistency across the ecosystem
• About the Project
• New initiative (greenfield architecture)
• Focused on building a personalization intelligence layer from the ground up
• Designed to empower an existing React Native team
• Must-Have Expertise
• Personalization Specialist
• Proven experience designing closed-loop personalization systems
• (Collect → Segment → Decide → Deliver)
• The Orchestrator
• Deep expertise in Customer Data Platforms (CDPs) and data routing strategies
• Decisioning Systems

Experience with

• Feature flagging
• Remote config tools
• Dynamic UI rendering
• Data Warehouse Fluency
• Strong SQL skills and experience activating user segments from a warehouse
• Mobile-First Mindset

Solid understanding of

• React Native architecture
• Performance constraints
• Offline-first scenarios
• Asynchronous data flows
• Engagement Details
• Short-term consulting (a few hours total)
• Fully remote
• Focus: architecture & strategy only (no long-term implementation expected)

Responsibilities

You’ll define

• Data flow and architecture
• System “contracts”
• SDK and integration strategy
• Strategy & Architecture
• Design the Data “Plumbing”
• Why This Role?
• Shape a high-leverage architecture with immediate impact
• Work on a modern personalization stack
• Collaborate with a fast-moving mobile team
• Deliver value quickly without long-term commitment
• Highlights

Design a scalable “Intelligence Layer” enabling real-time personalization in a React Native app—high-impact, short-term role focused on architecture, data flow, and developer-friendly solutions.