JP Sports Creator Manager, Content Operations, TikTok Japan

JP Sports Creator Manager, Content Operations, TikTok Japan at TikTok in Tokyo, Japan.

Responsibilities

Our team's mission is to build and expand the content ecosystem for Sports in Japan, providing users with diverse, high-quality entertainment and valuable information. To activate a broad range of creators from potential to top-tier talent, we collaborate deeply with advertising agencies, MCNs, and business partners. Working closely with internal product teams, PR and marketing teams, and Creator Managers, we simultaneously drive large-scale growth packages that engage both platform-internal and external stakeholders, creating new waves of ecosystem development.

• Creator Growth & Enablement
• Serve as a strategic partner for sports creators, providing personalized 1:1 support or 1-to-many enablement programs (e.g., workshops, webinars, office hours, or community sessions), including content reviews and growth planning.
• Elevate content quality by delivering educational programs and resources (e.g., best-practice guides, tutorials) that empower creators to master the platform, storytelling, and editing techniques.
• Foster an engaged creator community by scaling best practices and facilitating knowledge sharing across creators.
• Proactively identify challenges faced by creators and partners, and develop practical, scalable solutions in a fast-paced environment.
• Partnership Management
• Build and nurture strategic relationships with major sports management agencies, MCNs, and professional club teams (e.g., NPB, J.League).
• Act as the primary point of contact for agencies and teams to align on growth objectives, streamline onboarding processes, and drive joint initiatives to maximize the success of their talent and players on TikTok.
• Athlete Onboarding & Consultation
• Lead the onboarding process for top athletes joining TikTok, ensuring seamless account setup and a foundational understanding of the platform.
• Provide ongoing consultation on account operations, trend-aligned content strategies, and in-app features to optimize performance and engagement.
• Data-Informed Optimization
• Track performance data for assigned creators and define key success metrics.
• Analyze trends to identify improvement opportunities and rapidly iterate on support strategies to drive continuous growth for creators.
• Leverage data and insights to inform recommendations, measure program effectiveness, and continuously optimize creator growth strategies.

Requirements

• Bachelor's degree or equivalent practical experience.
• 3+ years of experience in talent management, creator management, partnership management, or a related field.
• Business-level proficiency in Japanese and English (written and spoken).
• Strong organizational and operational skills, with the ability to manage complex schedules and execute tasks with high attention to detail.
• Strong problem-solving skills with the ability to adapt quickly, prioritize effectively, and manage multiple initiatives in a fast-paced environment.
• Data-driven mindset with the ability to interpret performance metrics and translate insights into actionable strategies.

Preferred Qualifications

• Direct experience in content production, editing, or creative direction.
• Passion for and understanding of the Japanese sports industry, including market trends, key players, and content formats.
• Demonstrated experience in short-form video production or editing, with the ability to analyze content and provide actionable feedback on storytelling and visual appeal.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

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