Integrated Marketing Communications Manager - Growth Marketing

Integrated Marketing Communications Manager - Growth Marketing at TikTok in Singapore.

Responsibilities

Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales , Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.

• Develop and lead B2B marketing communications strategies to engage and influence key stakeholders, including brands, media agencies, creative agencies, ecosystem partners, and industry associations.
• Manage end-to-end CRM, database and lead operations, including MQL tracking, lead qualification, data governance, vendor coordination, and performance reporting to drive efficient customer acquisition and conversion outcomes.
• Drive end-to-end integrated marketing campaigns across lead generation, events, scaled education, partner enablement, content marketing, email marketing, social media, PR, and other growth initiatives.
• Independently lead high-impact, cross-functional projects in collaboration with sales, product, finance, operations, and regional stakeholders to drive business outcomes.
• Manage reporting processes, including OKRs, QBRs, annual planning, and performance tracking of key initiatives.
• Analyze marketing channel performance, particularly events and field marketing initiatives, to derive actionable insights, optimize effectiveness, and scale best practices.
• Oversee marketing budget management, including resource allocation, governance, utilization tracking, and reporting to support business growth objectives.
• Partner closely with regional and market teams to strengthen alignment, drive operational synergy, and elevate business performance across APAC.

Requirements

Minimum Qualification(s)

• Minimum 5 years of professional experience in marketing, communications, consulting or business strategy.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• Good understanding and appreciation of the business landscape and culture across APAC markets.
• A team player and collaborator, strong relationship-building and leadership skills.
• Proven experience in customer acquisition, demand generation, lead management, or business development, with a strong track record of driving lead generation, MQL conversion, and pipeline growth through data-driven strategies and cross-functional collaboration.

Preferred Qualification(s)

• Experience in media, advertising or technology industries.
• Excellent in project management. Ability to quickly complete/execute large volumes of work with high quality and attention to detail.
• Passion for TikTok marketing, and up for the challenge of building something from the ground up.
• Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.