Head of Marketing Operations

Head of Marketing Operations at Mendix in Boston, MA, United States.

Role Summary

Head of Marketing Operations

• Siemens Digital Industries Software is looking for a Head of Marketing Operations to lead the systems,
• data, reporting and operational infrastructure that enables a high-performing global marketing
• organization for its Intelligence Center X portfolio. This leader will oversee marketing technology,
• reporting, analytics, tooling, procurement, system migrations and program management, ensuring the
• marketing organization can operate effectively in a fast-paced, data and AI-driven, and highly matrixed

enterprise environment.

• This role is both strategic and operational: helping to define how marketing runs, how performance is
• measured, and how systems and processes scale across teams, regions and product units. This leader
• will serve as the operational backbone of the marketing organization, partnering across Marketing,
• Revenue Operations, Product, Finance, Procurement and IT to drive efficiency, visibility and execution

rigor.

Responsibilities

• Marketing Systems & Tooling

o Own the marketing systems ecosystem, including core platforms, integrations,

governance and ongoing optimization

• o Oversee marketing technology strategy and administration across systems, such as
• Salesforce, Marketo, Qualified, Asana, and related reporting, automation and workflow

tools

• o Ensure platform health, data flow, system reliability and scalable processes that support
• campaign execution, lead management, brand management, lifecycle management, and

measurement

o Evaluate new tools and technologies, balancing business needs, scalability, integration

fit and operational complexity

• Reporting, Analytics & Measurement
• o Own marketing operations reporting, dashboards and performance measurement across
• pipeline, campaign effectiveness, lifecycle performance and operational efficiency
• o Build a strong analytical foundation for the organization, including executive dashboards,

KPI frameworks and recurring business reviews

o Partner across Marketing, RevOps and Product/R&D to ensure consistent definitions,

data quality, attribution logic and reporting alignment

o Use data to drive recommendations on performance, investment allocation, process

improvements and strategic decision-making

• Processes & Program Management
• o Oversee program management for major cross-functional initiatives, including marketing
• operating rhythms, planning cycles, and enterprise-wide dependencies
• o Bring structure and discipline to a complex, matrixed organization by clarifying

ownership, decision paths and execution models

• System Migration & Transformation
• o Lead system migrations and major operational transformation initiatives, including
• requirements, stakeholder alignment, implementation oversight, change management

and adoption, with minimal operational disruption

o Partner with IT, Procurement, Security and business stakeholders to ensure successful

delivery of system changes and integrations

• Leadership

o Serve as key operational partner to marketing leadership, RevOps, Finance, IT and

Procurement

o Help marketing translate strategic priorities into measurable plans, operating models and

systems requirements

o Ensure strong alignment across business segments, regions and shared services in a

highly matrixed environment

• o Build, lead and develop a high-performing Marketing Operations team
• o Establish clear priorities, service models and success metrics for the functions

Requirements

• 12–15+ years of experience in marketing operations or revenue operations in B2B SaaS or

enterprise technology

• Extensive leadership experience overseeing marketing systems, reporting, analytics and

operational process design

• Deep experience operating in a highly matrixed, enterprise environment with multiple

stakeholders and competing requirements

• Strong data and analytical background
• Strong working knowledge of SQL and comfort working directly with data to validate reporting,

analyze performance and support decision-making

• Deep familiarity with Salesforce and Marketo, including integrations, lead lifecycle design and

reporting

• Strong venture management, procurement and budgeting experience
• Excellent communications skills and ability to influence across functions