Head of Marketing, Global

Role Summary

Head of Marketing, Global

Full time / Hybrid / Helsinki

Reaktor is a team of tech professionals that craft custom digital products for diverse industries and clients worldwide. Do you get fired up at the intersection of marketing and technology? Are you ready to lead our marketing across different sectors and audiences?

We’re looking for a Head of Marketing to join our global Marketing and Communications team.

In this role, you’ll work closely with the global marketing and internal communications experts, drive Reaktor’s marketing strategy, and support leadership, business, and key specialists with your B2B marketing expertise, messaging, and hands-on work.

You can work on-site at our Helsinki office at least a couple of days a week.

Responsibilities

You will

• Develop and execute the overall marketing strategy covering brand, talent and sales marketing
• Work hand-in-hand with Reaktor’s Business units and dedicated Marketing Partners to develop marketing plans across our various sectors that align with our growth targets, support awareness-building and improve inbound
• Work hand-in-hand with Reaktor’s People & Culture team to develop talent marketing & employee branding to support growth
• Increase brand awareness in relevant markets and target audiences, strengthen brand affinity, and maintain consistency across campaigns, sectors, markets, and touchpoints
• Lead the global Marketing and Communications team, ensuring overall team success
• Track and analyze KPIs while seeking opportunities to increase marketing and campaign effectiveness
• Analyze market trends and client insights to enhance our competitive edge

Requirements

To thrive in this position, you’ll need

You are a strategic thinker with a robust background in B2B marketing. Your proactive and self-starter approach and excellent marketing and collaboration skills in Finnish and English complement each other.

• Proven experience in B2B marketing: A track record of success, preferably in the professional services business
• Proactive, self-starter approach
• Strong understanding of the modern marketing playbook and use of AI in marketing
• Ability to think strategically and develop innovative marketing strategies that align with business goals
• Structured planning and budget management skills with an ROI-driven mindset
• Success in leading others while being welcomed as a leader
• Fluent English, excellent communication and collaboration skills
• Finnish, Swedish or Dutch skills are considered a plus!

About the Company

For two decades, we’ve been developing qualities and capabilities for adapting, reacting, and supporting change – building Reaktor to hold up in a fast-paced environment while ensuring the well-being of our people.

DIVERSITY, EQUITY, AND INCLUSION

Together, we are committed to making Reaktor an environment that embraces and values all of our employees for the whole of who they are. We encourage applicants from all backgrounds to apply, knowing that studies show that members of underrepresented communities don’t apply for jobs unless they fully satisfy all of the requirements. If you're thinking twice about applying for this reason, we invite you to send us your application anyway. You could be just the person we're looking for.

Read more about our DEI work here https://www.reaktor.com/dei.

Interested? Drop us a line via the form below. We'll be happy to hear from you!