Head of Integrated Marketing Communications & Events, APAC

Head of Integrated Marketing Communications & Events, APAC at TikTok in Singapore.

Requirements

• Proven experience developing B2B marketing strategies as well as executing large-scale & C-level events
• Good understanding of APAC markets & their media landscape
• Data-driven marketer: Comfortable using data to measure, analyse and communicate marketing performance and business impact
• Understanding of TikTok's solutions & advertising ecosystem
• Ability to thrive in an agile, fast-changing and often ambiguous growth environment
• Strong communication skills, and ability to navigate a matrixed environment, working with internal and external stakeholders across all levels

Preferred Qualifications

• Experience in driving new client acquisition plans (from lead generation to activation & nurturing) preferred

About the Company

TikTok's Business Marketing Team works with brands of all sizes, empowering them to connect with their audiences by helping them create TikToks, not ads. This includes creative ideation, brand and events strategy, design & production of TikTok for Business, helping bring brands to life on our platform.

This role covers 10 markets in APAC as well as China Outbound / Export markets.

• Devise B2B marketing communication strategy to inspire and influence Greater APAC (GAPAC) clients and partners, across brands, media agencies, creative agencies, ecosystem partners, and industry associations
• Drive new client acquisition strategy, in collaboration with multiple internal stakeholders and external partners, to grow our book of business aross enterprise & mid-market clients
• Execute integrated marketing campaigns including events, new client acquisition, scaled education, industry relations, B2B communications and more.
• Manage regular analysis & reporting on GAPAC business marketing initiatives and results, including annual planning, OKR-setting, monthly business reviews
• Budget management: allocate budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilisation
• Partner closely with GAPAC markets and Global teams to drive synergy, shareback best practices and adopt regional learnings to drive business alignment and uplift performance.
• Lead and manage a team of B2B marketers, event specialists & content strategists to deliver GAPAC's business & revenue goals