GTM Engineer

Role Summary

Bobyard is seeking a GTME to design, build, and scale the systems behind our go-to-market motion. You’ll own the infrastructure that ties together Clay, Equals, HubSpot, Lemlist, and our broader GTM data stack; building the systems and analyzing the data that flows through them to fuel growth.

This is a deeply hands-on role for someone who can both architect and analyze, connecting systems, digging into data, and using insights to optimize how we sell, retain, and grow. You’ll blend technical execution, analytical rigor, and creative problem-solving to help leadership make smarter, faster business decisions.

Responsibilities

• Own and architect HubSpot - building workflows, automations, data models, and integrations that power Sales, CS, and Marketing.
• Design scalable systems that create real-time visibility into revenue and performance.
• Build reporting and dashboards in Equals for ARR, NRR, conversion rates, pipeline health, commissions, and GTM efficiency.
• Connect and manage GTM tools (HubSpot, Clay, Lemlist, SerpApi, etc.) into a unified, insight-driven data ecosystem.
• Analyze data to identify trends, forecast outcomes, and drive smarter decisions across sales, retention, and growth.
• Automate and optimize processes - eliminating manual work and deploying growth hacks that accelerate conversion and scale.

Desired Attributes

• 3+ years of experience in GTM, Sales Ops, or Systems Architecture at a high-growth B2B SaaS company.
• Deep expertise in HubSpot (custom objects, workflows, integrations, and reporting).
• Strong SQL and data-analysis skills - comfortable turning data into insights and recommendations.
• Experience with tools like Equals, Clay, Lemlist, or SerpApi (or similar GTM platforms).
• Strategic thinker with a growth-oriented, analytical mindset — you see how systems and data drive performance.
• Hands-on builder - you thrive in the weeds, but design for scale.

Benefits

• Competitive salary plus equity options (target $130k - $160k base + equity).
• Opportunity to collaborate with a dynamic, driven team.
• Build a massive company.

This is a full-time, in-person role based in San Francisco. We’re looking for people with exceptional learning velocity and follow-through. If you can build and execute systems that move as fast as our market, and do so with precision and impact, we want to work with you.

Comp Philosophy

We are proud to offer competitive, top-of-market compensation because we want to celebrate the dedicated people who ship amazing work and drive our success. Our individual compensation is thoughtfully tailored based on your role, experience, and contributions, alongside performance-based rewards.