Growth Marketing Manager (m/w/d) | Remote

Role Summary

Responsible for growth - in our campaigns, the entire funnel and in the team.

For our cooperation partner, a rapidly growing seed start-up, we are looking for a Growth Marketing Manager (m/f/d) who can master Meta/LinkedIn himself, scale relevant budgets and optimize the entire funnel up to the qualified lead.

Why is this role exciting for you?

Real ownership - you not only receive briefings, but you also help shape the strategy, tests and priorities yourself.

Direct influence on growth - marketing should become one of the company's central growth drivers - and you will have the opportunity to play a decisive role in building this area.

Direct line to the founders - short decision-making processes, quick tests and little corporate politics.

Perspective Head of Growth - If you show that you can successfully build and scale growth, your responsibility should grow with the company, and in the future also with team responsibility.

Creative scope - You get the opportunity to help build structures, processes and new channels yourself.

Our cooperation partner is digitizing a process that is traditionally characterized by paper, bureaucracy and long waiting times and has developed a digital solution for this.

The next challenge is therefore no longer just

“How do we get more traffic?”

But

“How do we build a growth engine that acquires new customers in a measurable, repeatable and scalable way?”

This is exactly where you should take on a central role.

Sounds like your next level? Then apply online now.

Responsibilities

• You will take on a central role in the further development of our cooperation partner's marketing and growth engine and work closely with the founders.
• Growth potential: We want someone who is used to tackling operations, structuring projects and managing people - with the perspective of Head of Growth
• Scaling paid social: You control and optimize meta and LinkedIn campaigns independently - from setup and testing to scaling.
• Full-funnel thinking: You look at the entire path to becoming a qualified sales lead and develop concrete measures from this.
• Understand performance: CAC, CPA, ROAS and conversion rates form the basis of your decisions.
• Set up tracking & reporting: You work hands-on with GA4, GTM, UTM parameters and HubSpot and ensure that performance can be clearly measured.
• Optimize funnels: You identify bottlenecks, develop tests and improve landing pages, lead nurturing and conversion processes.
• Use AI: You develop more efficient marketing and nurturing processes with HubSpot, Make, Zapier and AI tools.
• Think about Google Ads: You can evaluate campaigns and results in detail, manage freelancers and take over the channel more internally in the future.
• Recognize new growth opportunities: TikTok, native ads, creator campaigns or affiliate models may be added in the future. You evaluate what is scalable and what is not.
• Create structures: You build processes so that growth does not depend on chance - from campaign structures to reporting to repeatable tests.
• Tools: GA4, Google Tag Manager, UTM structures, Make, Zapier, HubSpot & always open to new things
• Important: This is not about branding, design or community management. The core of your role is performance, growth, conversion and scaling.

Requirements

• 3-5+ years of experience in performance marketing, growth marketing or a comparable role.
• Start-up, scale-up or agency experience: You are used to priorities changing quickly and personal initiative being crucial.
• Meta Ads and LinkedIn Ads hands-on: Set up, analyze and scale campaigns independently.
• Performance-oriented control of scaling advertising budgets.
• Develop and implement full-funnel strategies.
• Secure with tracking, reporting and performance data.
• Experience with GA4, GTM and HubSpot.
• Understanding Google Ads – you don’t have to be an absolute specialist here.
• Experience with automation and AI tools such as Make, Zapier, Claude or comparable solutions.
• structured and organized work without losing speed.
• Experience with project or team responsibility.
• very good German (C2) and English (C1).
• Nice to have: Experience with SEO/SEA, landing page optimization or webflow, TikTok Ads, native advertising, creator/influencer campaigns or affiliate models.