Growth Marketing Lead - TikTok LIVE

Growth Marketing Lead - TikTok LIVE at TikTok in Singapore.

Responsibilities

Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.

• Lead the team to set-up marketing strategy and initiatives, establish growth marketing capability including insights, brand & creative, media and social.
• Grow new agencies to join the live business through ads, events, referral and others
• Shape the communication strategy and optimize the channels to better engage with existing agencies to increase efficiency and their investment level
• Build and maintain relationships with external partners and agencies to support and drive local integrated marketing and campaign strategy, and lead end to end campaign development and reporting
• Collaborate closely with other functional teams, locally and globally, to define & deliver our marketing strategy. Lean in with localized approaches but keep a strong synergy with the global teams.

Requirements

• 5 years' work experience in marketing at tech companies is highly preferred, especially experience from building high level strategies to campaign development and media management
• Data and Insights driven, ability to synthesise data into strategy and execution.
• Thorough understanding of the full funnel of industry or creator marketing including Owned, Earned and Paid strategy and execution.
• Exceptional attention to detail and ability to prioritise and delegate.
• Ability to perform to a brief, executing to a high standard.
• Excellent written and presentation skills & negotiation skills, and leadership ability.

Preferred Qualifications

• Appetite to learn more about and innovate within, the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics
• A keen interest in brand and business development, including commercial and brand partnerships

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.