New York
2 months ago

Job Overview

Job Type
FullTime
Pay
$175K – $235K • Offers Equity

Job description

Salary:
USD 175,000 - 235,000 per year
Location:
New York, United States
Work arrangement:
On-site

Role Summary

The majority of our pipeline comes from referrals: VCs, lawyers, founders, CFOs who we’ve built partnerships with. That's worked, but we need to grow even faster and with more predictability. We're looking for a Growth Marketer to build an acquisition engine across both of our motions: Wind-down and Data Partnerships. You'll own top-of-funnel growth end-to-end, experimenting across paid, SEO/AEO/GEO, content, web, and more to find what actually works, then scale it.

REQUIRED APTITUDE

  1. You're excited about building in-person, 5 days a week, from our office in Dumbo
  2. You want to work hard and strive for world-class levels in performance
  3. 3-5+ years in growth or performance marketing, ideally somewhere early-stage where you owned channels end-to-end
  4. You thrive in ambiguity: no fixed playbook exists yet, and you're comfortable making fast decisions with incomplete data
  5. Creative and technical self-sufficiency: you build real things yourself (landing pages, workflows, automations) with AI tools, rather than briefing someone else
  6. Genuine experimenter: breadth over narrow-channel depth, always testing something new
  7. Data-literate: can read your own results well enough to know what's actually working

HOW WE HIRE

  1. Intro Chat (20 min): mutual fit and interests
  2. Channel Strategy Review (1hr): walk through past campaigns and experiments
  3. Take home: propose a growth experiment or channel test
  4. Onsite (3 hrs): present your proposal, meet the team, have snacks
  5. References -> Offer

Responsibilities

WHY JOIN SUNSET NOW

  • We've scaled from $0 to a multi eight-figure run rate in a matter of months
  • We've raised from top-tier investors (Floodgate, Afore, Ludlow, Hustle Fund, etc.)
  • We're small enough that you'll carry outsized responsibility and grow as fast as the company does
  • You'll partner and build for the fastest and most important companies in the world
  • You'll be a part of building a massive, category-defining business from the ground floor
  • Own top-of-funnel growth end-to-end: pick channels, run experiments, and scale what works
  • Generate qualified marketing leads (MQLs) for both our Wind-down and Data Partnerships motions
  • Build and ship your own landing pages, campaigns, and workflows using AI tools, rather than waiting on a dedicated design or engineering team
  • Make fast calls with incomplete data: kill what's not working quickly, double down on what is
  • Track and report your own results honestly, since experimentation is worthless without real measurement

HOW YOU'LL BE MEASURED

  • Number of marketing qualified leads generated

Requirements

BONUS

  • Experience marketing to founders/startups or other B2B/technical buyers
  • Familiarity with AI training, data licensing, or model evaluation
  • Experience launching a channel from zero, with no existing playbook to follow
  • $175K-$235K base + meaningful equity
  • 100% covered medical, dental, and vision
  • Unlimited PTO
  • Free gym + workout class memberships (via Wellhub)
  • $500 desk allowance

About the Company

ABOUT SUNSET

At its core, Sunset was founded to help founders. We started by supporting startups through shutting down, but we've since expanded into unlocking a new revenue stream for all types of businesses.

In 2025, we had a unique insight: the data every company generates on a daily basis (collaboration, communication, building) is some of the most valuable training data in the world. Public and synthetic can only get frontier models so far, so the next generation of model progression depends on real, proprietary data grounded in how actual businesses operate. We're a primary source of it, partnering directly with the frontier AI labs building what's next.

Role:
Growth Marketer
Job Type:
FullTime

Company profile

Sunset (Sunset Magazine) is a lifestyle magazine in the United States focused on homes, cooking, gardening, and travel, almost exclusively in the Western United States. Published six times a year by the Sunset Publishing Corporation, it reaches nearly five million readers through the magazine, Sunset.com, and newsletters. Time Inc. sold the publisher in November 2017 to Regent, a private equity firm, which formed the publisher Archetype in 2019.

Headquarters
San Mateo County, California, United States
Founded
1898
Funding Stage
Private Equity
Key Investors
Regent

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