FMCG Category Strategist Project Intern (E-Commerce) - 2026 Start (BS/MS)

FMCG Category Strategist Project Intern (E-Commerce) - 2026 Start (BS/MS) at TikTok in Ho Chi Minh City, Vietnam.

Responsibilities

In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

• The FMCG Category Strategy team within TikTok Shop's SEA Operations (Vietnam) drives category growth through data analysis, performance tracking, and strategic planning. It works cross-functionally to execute campaigns, optimize business performance, and scale FMCG operations on the platform.
• Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.
• Support business performance monitoring by building and maintaining reports and dashboards.
• Contribute to strategy development through data analysis, identifying root causes, and recommending actionable solutions to the operations team.
• Gain hands-on experience in planning and executing category and platform campaigns.
• Coordinate cross-functional projects and initiatives, ensuring alignment across teams.
• Provide support on additional tasks and ad hoc projects as needed.

Requirements

• Actively enrolled university student who is able to commit at least 3 months, preferably in a business administration/management or data analytics major.
• Experience with Excel, Data Analytical tool.
• Ability to pay attention to details and manage tasks effectively.
• Part-time interns available for at least 3 days a week are welcome to apply

Preferred Qualifications

• Know fundamental Excel
• Have experience working with data

If you have any questions, please reach out to us at apac-earlycareers@tiktok.com

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.